The Box, Magic, Smash Hits, The Hits, Kerrang! and Kiss are the enigmatically named music channels that form part of Emap's UK portfolio of media brands.

Seeking subtitling and signing for the channels in 2005, Emap naturally turned to our expert team at Red Bee Media. For with years of Top of the Pops subtitling under their belts, what they don't know about deciphering a strangled lyric simply isn't worth transcribing.

Exploring ways of extending subtitling possibilities has been top of the team's agenda over the last couple of years and they recently launched a Get the Lyrics section on The Box - creating a service that's relevant and engaging to a wider audience.

And when it comes to signing, our team has a unique advantage translating metaphors and idioms. Realising that a literal translation may make no sense to deaf viewers, they work quickly and flexibly to meet the linguistic challenge. Conveying the essence of the music through rhythm and emotion, their skill and enthusiasm is self-evident and much valued by viewers.

"When we decided to provide subtitling and signing services on our music channels we wanted to make sure we would be providing a service that would really benefit deaf viewers. Red Bee's Media's skill and adaptability in providing these services means we have been able to widen the audience for our music channels."
Phil Poole, Programme Controller at Emap Performance TV