Channel Identity – Really

Really, the new UK reality TV channel for women has now launched!

Targeting a mainly female audience, Really aims to be feisty and straight–talking. The brand is formed around a bold, confident and lively graphic language that uses Pop Art visual cues as its primary influence. Deliverables include four idents entitled ‘Changing Rooms’, ‘Hospital’, ‘Café’ & ‘Park’, plus full navigation & promo kits and a striking on–air launch campaign.

Picking the best reality–based programming such as The Rachael Zoe Project, Say No To The Knife, How To Find A Husband, Mary Queen of Shops, 21–year–old Baby & Body Building Pensioners amongst many others, Really promises an honest insight into other people’s lives.

This is the eighth UKTV channel to be designed and launched by Red Bee as part of the ten–channel Network Rebrand project and, as with the previous eight, it involved close co–ordination between many teams including design, promotions, programme planning & playout.