Channel Identity - Viva España with Canal +

Early in 2008 Red Bee won a creative pitch to work with Sogecable re-branding the Canal+ network of channels in Spain. Canal+ wanted to be seen as a modern, irreverent and quality brand, so our creative strategy involved turning Canal+ into a colourful and fun destination. Four 15 second idents for the main Canal+ channel went on air October 1st 2008, re-invigorating the well-established, iconic black and white Canal+ logo, by using vibrant colours and lively animation.

Red Bee Media also created other ident concepts for the six genre channels, Futbol, Eventos, Deportes, Comedia, Accion and DCine to give the Canal+ portfolio a consistent look, whilst ensuring each channel has its own unique personality.