Star News is a 24 hour Hindi news and current affairs channel that quickly established itself as one of the most watched news channels in India. With the launch of a more diverse and dynamic programme schedule, Star News asked us to develop a new brand identity to reflect this change.

Our approach was to make the Star TV Network marque central to the redesign and to animate it using a bright and contemporary palette eventually resolving to the Star News India logo.

We deliberately avoided colours associated with other news channels and adopted a range that would show off the diversity of news stories and programmes on the channel.

The idents were created using shards from the Star icon breaking out from the marque and then reforming to create the familiar logo.

We ensured the design was flexible and multifunctional to ease successful roll-out throughout the entire on-screen presentation system and into off-air - including set/office design, print and online.

"It was apparent from the very beginning that Red Bee Media had a very good understanding of what we were looking for. Their creative idea embodies all that is at the heart of Star News and the direction we are taking the channel strategically". Uday Shankar, CEO and Editor of Star News