Does Christmas shopping get you down? Do you go out looking for aftershave and come back with scented soap? If so (cue the elf-choir humming 'Jingle Bells') then this is the case study for you.

Commissioned by Mediacom to create an interactive commercial for Boots' 2005 Christmas campaign we worked with ad agency Mother throughout the planning and creative process.

Our festive goal: to design a compelling interactive experience to complement Boots '3 for 2 Mix and Match' commercial and drive customers in-store for purchasing.

Our creative solution was to offer viewers advice through a 'Boots Gift Idea Generator', helping them decide what to buy for friends, family and possibly the pet guinea pig. The stress-busting aspect of this advice was encapsulated in the 'giving feels good' strapline and reinforced by the overall 'Trust Boots' positioning.

But the really neat trick in the finished iAd was our incorporation of a mobile communication channel. This sent the viewer a text message listing the chosen gifts and made the subsequent trip to the store a gentle sleigh ride.

With 12th Night came some cheery news to pep up the sombre ritual of Red Bee Media's Christmas tree recycling ceremony; research conducted by Max Willey found that three quarters of those pressing the red button went on to buy presents in-store and the campaign won the Best Interactive Ad at the 2006 BIMA Awards. Cue big celebration. There wasn't a herbal teabag left in the building.