The BBC approached Red Bee Media to help launch its High Definition trial, to test drive different formats, aspect ratios and playout technology in the event that the BBC decides to launch a full–scale HD channel.

Red Bee Media handled many aspects of the launch – from design of the logo, the on–screen identity elements and production of the launch barkers (promo films), to playout of the channel itself.

Playout involved the development and build of a specific high definition solution in our Broadcast Centre, incorporating for the first time Dolby Audio 5.1 for Television.

The trial includes major sports events like Wimbledon and the World Cup as well as drama, documentaries and music specials, together making the BBC HD brand promise of ‘the BBC as you’ve never experienced it before’ a crystal clear and vividly coloured reality.