The BBC, BBC Worldwide and YouTube partnered up in March 2007 to offer internet users across the world new and innovative ways to experience and enjoy BBC content through YouTube, at www.youtube.com/BBCWorldwide.

The work of repurposing these TV clips to make them viewable across the web is carried out 'behind the scenes' by Red Bee Media. Top BBC shows such as Doctor Who, Top Gear and news clips from BBC World all benefit from Red Bee Media's timely repurposing, turning the work around in a matter of minutes as it's played out from our Broadcast Centre in West London, UK.

The BBC's aim under this non-exclusive partnership is to create branded BBC "channels" on YouTube, operating under separate BBC and BBC Worldwide agreements. It will also help to increase the BBC's reach, bringing new audiences to the BBC iPlayer service (their web-based on-demand facility), as well as securing vital revenue via BBC Worldwide (the commercial subsidiary of the BBC) to supplement the UK TV licence fee.

Thanks to Red Bee Media's repurposing, users will be able to comment on clips, rate them, recommend them to friends and post their own video responses to communicate with the BBC and other viewers.