Content Strategy

Olympics 2012: Why Sponsors Need to Create Content, Not Just Badge It

24/05/12

Creating relevant content is now an essential part of 21st century marketing. This becomes particularly true when the goal is to own an event such as the London 2012 Olympics.
Can Netflix Change the Way TV is Made?

24/04/12

It’s not surprising that one of the key themes at NAB this year was about TV everywhere and the future of pay TV on every device.
Can Social TV Change How Television Is Made?

14/03/12

Imagine your tweets about a TV show dictated its production. Don’t like a character? Tweet him into a coma.