Emma Wells

Does Now TV Herald a New Era of TV Everywhere?

17/07/12

Now TV, BSkyB’s new pay-as-you-go service, launched today.
Why Social TV Needs Measurability

07/06/12

Do those 10 million tweets about MTV’s Video Music Awards matter? Or would 20 million tweets be the mark of success?
Why Data is Key to Building Long-Term Viewer Relationships

22/05/12

Viewers shouldn’t be treated like a one-night stand. Or that’s what Rio Caraeff, president and CEO of Vevo, said recently.