TV marketing

Does Channel 4’s Paralympics campaign take Gold?

28/08/12

Like everyone else, I’ve been blown away by Channel 4’s campaign for the Paralympics.
The Broadcaster’s Loyalty Conundrum

21/08/12

The recent explosion of content, content distributors and platforms, means maintaining loyalty is more difficult than ever for network and channel brands.
Will London 2012 herald the next great innovation in sports coverage?

24/07/12

In 1927, BBC Radio broadcast the world’s first coverage of a football match.