brand strategy

BETTER THAN THE FILM

07/05/13

Recently on a long haul flight I decided to watch Jack Reacher, the Tom Cruise thriller based on novels by Lee Child.
THE HARLEM SHAKE OR DENTAL FLOSS?

12/03/13

Thoughts on good content.
Fox's Bold 'New Girl' Launch Proves Sampling Can Lead to Ratings Success

03/10/11

Thinking outside the box: taking a gamble on a non-traditional approach to TV marketing can have a huge payback.