multi-platform

Is Software Eating Broadcast Tech?

09/04/13

With NAB here at last, thoughts turn to what major trends in broadcast technology will be on show.
Fox's Bold 'New Girl' Launch Proves Sampling Can Lead to Ratings Success

03/10/11

Thinking outside the box: taking a gamble on a non-traditional approach to TV marketing can have a huge payback.
Is Your Channel a Flag or a Blur?

24/08/11

Ad Age recently ran a scathing article on the tendency amongst cable channels in the US to copy each other’s successful formats.