Ian Davies


	Will Twitter's plan to own the Euro 2012 conversation pay off? If something kept you from watching England’s agonising defeat by Italy at Euro 2012 on television, you wouldn’t have missed much of the drama by following the event on Twitter.
	MIPCube: Will Twitter’s common language for social TV revolutionise advertising? Despite all the interesting talks and demonstrations crammed into MIPCube’s programme of innovative thinking, something was missing.
	Apple TV has changed the rules. Again. So, in the end it wasn’t the revolutionary moment that “changed everything” for TV.

Will Twitter's plan to own the Euro 2012 conversation pay off?

If something kept you from watching England’s agonising defeat by Italy at Euro 2012 on television, you wouldn’t have missed much of the drama by following the event on Twitter.