John McDonald


	Does Channel 4’s Paralympics campaign take Gold? Like everyone else, I’ve been blown away by Channel 4’s campaign for the Paralympics.
	Will London 2012 herald the next great innovation in sports coverage? In 1927, BBC Radio broadcast the world’s first coverage of a football match.
	Why Channel 4Seven’s Scheduler Has Their Work Cut Out Let’s say you work at Channel 4 and David Abraham walks up to you with a proposal.
	Trailer Treachery: Why TV Trailers Should Tell It Straight The Artist has emerged today as a leading contender for glory at the Oscars.
	Who Won the Battle for Christmas Telly? Every Christmas, millions of people get excited about two statistics that would normally bore them silly.

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