The Olympics and the Future of TV


	Does Channel 4’s Paralympics campaign take Gold? Like everyone else, I’ve been blown away by Channel 4’s campaign for the Paralympics.
	The Challenges of Subtitling Live Sport If our athletes make it look easy, subtitling live sport isn’t always such a smooth process.
	Never mind the content: which Olympic platform will be king? As you settle down to enjoy the London Olympics, spare a thought for those enthusiasts following the very first Games of the modern era.
	Will London 2012 herald the next great innovation in sports coverage? In 1927, BBC Radio broadcast the world’s first coverage of a football match.
	Olympics 2012: Why Sponsors Need to Create Content, Not Just Badge It Creating relevant content is now an essential part of 21st century marketing. This becomes particularly true when the goal is to own an event such as the London 2012 Olympics.
	2012 Olympic Games Set To Transform Digital Sports Strategy How will the changing media landscape impact digital strategies at the London Olympics?