Tim Whirledge

Sky's F1 Second Screen App

Attention, Familiarity & Context: Creating a model for social TV, part 2

In my previous post I suggested that creating great successful social TV experiences has 3 key requirements.

A model for social TV

Is All TV Social By Design? Creating a Model for Social TV, Part 1

“Interactivity has its place but you don't want to overdo it – shows like Sherlock and Frozen Planet on the BBC are very intense for the viewer and need people not to be distracted.”

Personalised TV

Will the Future of TV Be Social or Personal?

Google recently predicted that the future of TV will be more ‘personal’ and ‘social’.