UNSEEN: THE LIVES OF LOOKING
Red Bee Media are thrilled to have co-produced the forthcoming feature film ‘Unseen: The Lives of Looking’ by acclaimed contemporary artist Dryden Goodwin. After the critically acclaimed release of ‘100 Seconds to Beat the World: The David Rudisha story’ on BBC Four last July this marks another significant move for Red Bee into long-form content for brands, broadcasters and cinema.
The film is a co-production with Dryden Goodwin Projects and is the artist’s first feature length film. Sarah Caddy, Head of Content Production at Red Bee, co-produced it alongside Jo Cole.
This essay film considers the act of looking. Charting a series of close encounters by the artist, the film focuses on three individuals with a particular relationship to looking: a planetary explorer, an eye surgeon and a human rights lawyer; the artist’s own gaze reflects on their endeavours, through his intense drawing and filmmaking activity.
The film is screening alongside an accompanying solo exhibition at the National Maritime Museum from 5 March - 26 July, which will include drawings produced during the production of the film, as well as artefacts used by all four lookers in their work. In addition, items from the Museum’s collections highlight three figures in the history of the Queen’s House, Royal Observatory and Royal Hospital School, to consider how working at Greenwich has always involved detailed observation.
Creation of the film Unseen: The Lives of Looking has been supported by an Arts Award from the Wellcome Trust, alongside funding from Royal Museums Greenwich, Arts Council England and Red Bee Media.
Red Bee co-hosts content session with Brand Republic
On Thursday 5th February Red Bee co-hosted an insight session with Brand Republic titled 'Telling Your Brand’s Story Through Content’.
The invitation-only sessions are a new initiative from Brand Republic, and have been created for senior marketers to learn best practice and gain inspiration from experts across a wide range of disciplines in marketing. The subjects covered in the programme of sessions have been identified through extensive research among UK marketers to find the burning issues, and top of that list was storytelling and content. Given Red Bee’s reputation as a thought-leader and award-winner for video content for brands, and its heritage in broadcasting, Brand Republic approached Red Bee to help set the agenda and offer guidance to over 60 marketers from brands as diverse as BA, Land Rover, GSK, AON, Sainsbury’s, The BodyShop and Nestle.
The keynote speech was from TV and storytelling guru John Yorke, Managing Director of Company Pictures and author of the critically acclaimed examination of stories and why we tell them, Into The Woods. Yorke deconstructed classic storytelling structure before outlining how audiences need stories in order to process information and better understand the world. Moving from fairytales, through Hollywood to marketing psychology, Yorke set up the basic requirement for all brands to tell stories.
This was followed by Kath Hipwell and Michael Reeves of Red Bee, sharing with the audience the tips that brands could learn from broadcasters to create more effective content. They were joined on stage by Ben Towers from Halfords to present Halfords as a case study for planning high volume video content against audiences' wants and needs.
Then Alex Whitson from Brand Republic chaired a panel discussing the challenges of managing multi-platform content offerings. The panel included Rich Pleeth of Get Taxi, Tim Lion of Sony and Richard Herd of Jamie Oliver’s Food Tube.
The morning was wrapped up perfectly by Red Bee’s Andy Bryant, linking multi-platform content campaigns with classic storytelling through his exploration of ‘storyworlds', a term being used to summarise the nature of immersive transmedia story experiences. Bryant offered 7 key tips to building a storyworld, and illustrated each with pioneering best practice from international broadcasters and consumer brands to suggest that content and marketing are fast becoming one.
The content from the session will soon be made available in video here and on Brand Republic.
Red Bee scoops International Content Marketing Award
Red Bee wins International Content Marketing Award
Red Bee has won the top prize in the Automotive category for its work for Hyundai at this year’s International Content Marketing Awards.
Beating off stiff competition from the likes of Audi, VW, Toyota, Mazda and Lamborghini, Red Bee was given top marks for its Honest web comedy series, which was created to add humour and personality to the traditional and functional online videos that usually guide prospective buyers around a new model of car. Hyundai commissioned Red Bee to create content for four of its top models (the i10, i30, ix35 and Santa Fe) which are available on Hyundai’s YouTube channel and company website. Based on the insight that, on the whole, people often don’t feel comfortable in car showrooms, the films feature comedy stars, including Darren Boyd and Kimberly Nixon, in a car showroom, causing all manner of trouble for the poor Hyundai salesman – all while demonstrating the functions of the respective car models.
The International Content Marketing Awards are organised by the Content Marketing Association and are one of the biggest nights in the content marketing calendar, with agencies from across the world offering up their greatest work from the past 12 months for judgement by some of the biggest names in marketing. This year, there were over 450 award entries from 81 agencies in 16 countries around the world covering 20 categories.
The awards were held in London on 26 November 2014.
RED BEE WINS BIG AT PROMAXBDA UK AWARDS 2014
Red Bee Media wins big awards haul at PromaxBDA UK 2014
Red Bee Media has won 30 creative awards and six production awards at this year’s prestigious PromaxBDA UK Awards, taking home 10 Gold, 13 Silver and 13 Bronze statues.
Judged by a panel of industry professionals, the PromaxBDA UK Awards recognise the very best in TV marketing, creativity and strategy over the past 12 months. Red Bee was recognised for its work on a number of promotional, brand identity and digital projects for broadcasters such as the BBC and UKTV including multi-platform campaigns for Doctor Who, Sherlock and Monty Python. Red Bee also took the top two honours in Best Newcomer for Charlotte Humphreys and Andy Evans.
Andy Bryant, Director, Creative, Red Bee Media, commented: “It is an honour once again to be recognised by the industry for some of the brilliant work we have created for a variety of projects and clients over the past year. The fact we have been able to build on the number of awards we’ve won after last year’s success underlines the talent and ambition of the Red Bee team and how committed we are to providing the best creative work in the entertainment industry.”
The awards took place on 31st October 2014 and covered over 40 categories.
Red Bee Media award wins:
Best news and current affairs promo - BBC World News – Lyse Doucet My Breaking News
Best sports promo (clip based) - World Darts Championship – BBC Sport
Best direct response promo - Jonathan Creek Retune – UKTV Drama
Most innovative use of digital - Sherlock Interactive – BBC ONE
Best cross-media campaign - Doctor Who 50th Anniversary – BBC ONE
Best on-air campaign – channel promotion - UKTV GOLD 21st Birthday – UKTV Gold
Best on-air campaign - programme promotion - Abstract Art Season – BBC Four
Best newcomer - Charlotte Humphreys
Best drama promo - EastEnders – Who Killed Lucy? - BBC ONE
Best drama promo (clip based) - Original British Drama – BBC TWO
Best entertainment promo (clip based) - Happy Birthday Doctor Who – UKTV Watch
Best reality TV promo (originated) - The Happenings – UKTV Watch
Best sports promo (clip based) - Anyone’s Game – Wimbledon – BBC Sport
Best leisure & lifestyle promo - Bake Off World Cup Moment – BBC ONE
Best news and current affairs promo - BBC World News – My Breaking News: Anne Soy
Best launch promo or campaign - Doctor Who 50th Anniversary - BBC ONE
Most innovative use of digital - New Doctor Lands YouTube – BBC ONE
Best on-air campaign – channel promotion - My Breaking News Campaign – BBC World News
Best newcomer - Andy Evans
Best drama promo - Doctor Who 50th Anniversary – BBC ONE
Best sports promo (clip based) - Formula 1 – BBC Sport
Best children’s promo (clip based) - CBBC Heritage – CBBC
Best graphic design or animation promo - Radio 4 Extra – Funny
Best season or stunt promo or campaign - Doctor Who 50th Anniversary – BBC ONE
Best poster or outdoor - Perfect Storms – Yesterday
Best on-air media planning - Monty Python Live – UKTV Gold
Most innovative use of digital - Doctor Who 50th – BBC ONE
Best use of design - BBC Radio 4 Funny
Best cross-media campaign - Doctor Who Series 8
Best on-air campaign – programme promotion: Suits – UKTV Dave
Red Bee Media production-only award wins:
Best graphic design or animation promo - Winter Olympics (RKCR/Y&R)
Best script or copy - Winter Olympics (RKCR/Y&R)
Best on-air campaign – programme promotion - Winter Olympics
Best promotion for a website or interactive service - BBC Playlister (Karmarama)
Best use of music - Commonwealth Games (RKCR/Y&R)
Best use of editing - Commonwealth Games (RKCR/Y&R)
A big win at the European Diversity Awards
Last night at the European Diversity Awards, we helped Barclays win marketing Campaign of the year for our Talking Cashpoints work. (beating Channel 4’s “Gay Mountain” into the bargain).
The European Diversity Awards recognise and celebrate those organisations and individuals that have shown innovation, creativity and commitment to equality, diversity and inclusion during 2014. Click here for the Winning campaign.
THE BIKE WHISPERER OF HALFORDS WINS BEST SOCIAL MEDIA ECOMMERCE CAMPAIGN
Last night we picked up an eCommerce award, underlining our commitment to creating gripping and effective content.
Our Bike Whisperer work for Halfords was recognised as the Best Social Media eCommerce campaign at the 2014 Ecommerce awards. As we work with more retailers this is a great win to prove the effectiveness of our work, and a huge tribute to the work of our team here at Red Bee. To view the work we created please click here.
BIMA award won for Dynamo Unlock
Having recently won an award for our Universal ident refresh, Red Bee has scooped up another first class prize! We were awarded a BIMA for our second screen work for Watch: Dynamo Unlock.
In total the interactive and cross platform campaign has generated over 30K unique visitors in just over 4 days! And 1 million viewers saw the first episode. Watch achieved its highest share of the year beating ITV. This whole project was a massive and logistical triumph as well as a digital first.
The BIMA’s are one of the very top award shows for the digital industry, and we were also shortlisted for our work on Sherlock.
AWARD winner at the Kinsale Sharks
Our work for BBC and NBCUniversal picked up some awards last week at the Kinsale Sharks.
Our work for BBC and NBCUniversal picked up some awards last week at the Kinsale Sharks, an international festival that "rewards brilliant free thinkers and welcomes brave ideas."
Our Universal Channel idents picked up GOLD for Best Idents; our Wimbledon 2014 promo picked up GOLD for Best Sports promo and we picked up both GOLD and SILVER for our Doctor Who 50th Anniversary and EastEnders Killer Amongst Them campaigns.
Red Bee feature film premiered at preview screening and on BBC Four
Monday night saw the premiere of Red Bee's first long-format feature production, 100 seconds to beat the world: The David Rudisha Story, at an invitation-only event in Soho, London.
The film, a co-production with Hill Ten Films, aired last night (Tuesday 22nd) on BBC Four at 10pm, and is now available to watch here on BBC iPlayer. Monday's event saw guests from the media and the world of athletics join Red Bee and its clients in celebrating the UK terrestrial release of the film. Journalists from various publications were in attendance, including Sport, Daily Express, Running Fitness, Forever Sport and Spikes. Running legend Bernard Lagat, the US / Kenyan multiple medal winner, also attended, such is the level of interest the film has already generated in the sporting community.
Co-directed and filmed by Red Bee's Creative Director for Content, Jim de Zoete, with Ed Sunderland, and produced by Red Bee's Head of Content Production, Sarah Caddy, the documentary tells the real-life stories of a shy Maasai boy who overcame injury, disappointment and political turmoil to become one of the greatest runners on the planet, and his unorthodox Irish coach, Brother Colm O'Connell, a missionary who arrived in Kenya in 1976 with no athletic or coaching experience. Through the lives of both men over 10 years, the film explores themes of hope, fear, loss, faith and dedication, and is a must-see for sport-lovers, or any fan of gripping documentary storytelling.
100 seconds to beat the world: The David Rudisha Story, BBC Four and BBC iPlayer.