A big win at the European Diversity Awards
Last night at the European Diversity Awards, we helped Barclays win marketing Campaign of the year for our Talking Cashpoints work. (beating Channel 4’s “Gay Mountain” into the bargain).
The European Diversity Awards recognise and celebrate those organisations and individuals that have shown innovation, creativity and commitment to equality, diversity and inclusion during 2014. Click here for the Winning campaign.
THE BIKE WHISPERER OF HALFORDS WINS BEST SOCIAL MEDIA ECOMMERCE CAMPAIGN
Last night we picked up an eCommerce award, underlining our commitment to creating gripping and effective content.
Our Bike Whisperer work for Halfords was recognised as the Best Social Media eCommerce campaign at the 2014 Ecommerce awards. As we work with more retailers this is a great win to prove the effectiveness of our work, and a huge tribute to the work of our team here at Red Bee. To view the work we created please click here.
BIMA award won for Dynamo Unlock
Having recently won an award for our Universal ident refresh, Red Bee has scooped up another first class prize! We were awarded a BIMA for our second screen work for Watch: Dynamo Unlock.
In total the interactive and cross platform campaign has generated over 30K unique visitors in just over 4 days! And 1 million viewers saw the first episode. Watch achieved its highest share of the year beating ITV. This whole project was a massive and logistical triumph as well as a digital first.
The BIMA’s are one of the very top award shows for the digital industry, and we were also shortlisted for our work on Sherlock.
AWARD winner at the Kinsale Sharks
Our work for BBC and NBCUniversal picked up some awards last week at the Kinsale Sharks.
Our work for BBC and NBCUniversal picked up some awards last week at the Kinsale Sharks, an international festival that "rewards brilliant free thinkers and welcomes brave ideas."
Our Universal Channel idents picked up GOLD for Best Idents; our Wimbledon 2014 promo picked up GOLD for Best Sports promo and we picked up both GOLD and SILVER for our Doctor Who 50th Anniversary and EastEnders Killer Amongst Them campaigns.
Red Bee feature film premiered at preview screening and on BBC Four
Monday night saw the premiere of Red Bee's first long-format feature production, 100 seconds to beat the world: The David Rudisha Story, at an invitation-only event in Soho, London.
The film, a co-production with Hill Ten Films, aired last night (Tuesday 22nd) on BBC Four at 10pm, and is now available to watch here on BBC iPlayer. Monday's event saw guests from the media and the world of athletics join Red Bee and its clients in celebrating the UK terrestrial release of the film. Journalists from various publications were in attendance, including Sport, Daily Express, Running Fitness, Forever Sport and Spikes. Running legend Bernard Lagat, the US / Kenyan multiple medal winner, also attended, such is the level of interest the film has already generated in the sporting community.
Co-directed and filmed by Red Bee's Creative Director for Content, Jim de Zoete, with Ed Sunderland, and produced by Red Bee's Head of Content Production, Sarah Caddy, the documentary tells the real-life stories of a shy Maasai boy who overcame injury, disappointment and political turmoil to become one of the greatest runners on the planet, and his unorthodox Irish coach, Brother Colm O'Connell, a missionary who arrived in Kenya in 1976 with no athletic or coaching experience. Through the lives of both men over 10 years, the film explores themes of hope, fear, loss, faith and dedication, and is a must-see for sport-lovers, or any fan of gripping documentary storytelling.
100 seconds to beat the world: The David Rudisha Story, BBC Four and BBC iPlayer.
Red Bee film to air on BBC Four this Tuesday
Red Bee's latest feature length production airs this Tuesday 22nd July at 10pm on BBC Four.
The narrative documentary, 100 seconds to beat the world: The David Rudisha Story is a co-production with Hill Ten films, and tells the stories of Kenyan runner David Rudisha, Olympic 800m champion and world record holder, and his inspirational coach, an Irish missionary called Brother Colm O'Connell. Shot over 10 years, it follows David, a shy young Maasai, from his first 800m run, through injury setbacks and political turmoil to his ultimate goal of emulating his father's achievement of winning an Olympic medal. Along the way, we learn more about what drove an Irish missionary with no athletic background to become one of the most influential coaches in the sport, and explore his hopes and fears for David. With contributions from Steve Cram and Seb Coe, the film is a must-see for sport-lovers, and for any fan of gripping tales of achievement against the odds.
The BBC will screen the film on the eve of the Commonwealth Games, where Rudisha will run, and the film will be available to watch on iPlayer. Additionally, Red Bee are holding a preview screening event on 21st July for clients and special guests.
Co-directed and filmed by Red Bee's Creative Director for Content, Jim de Zoete, with Ed Sunderland, and produced by Red Bee's Head of Content Production, Sarah Caddy, 100 seconds to beat the world: The David Rudisha Story continues to build Red Bee's reputation in content, and exemplifies all of the storytelling expertise it has recently brought to bear for commercial clients like Halfords, Hyundai and Barclays.
Watch the trailer here.
Red Bee Helps Hyundai UK Get Creative With Content
Hyundai Motor UK today launched two new films - the next instalments in a series of engaging online content produced by award-winning entertainment and content marketing agency, Red Bee. The films are designed to explain key attributes of Hyundai’s latest product range in a fun and entertaining way - an innovative take on a traditional brochure format.
In each film, the audience hears the inner thoughts of a potential buyer as a member of dealership staff talks to them about one of two new Hyundai models. Neil Stuke, BAFTA-nominated actor and star of the BBC’s highly-acclaimed legal drama ‘Silk’, is seen in the first film alongside co-star Elliot Speller-Gillott. They play a father and son duo interested in purchasing a new ix35. Kimberley Nixon, known as Josie Jones in Channel 4’s ‘Fresh Meat’, stars alongside Hyundai’s award-winning New Generation i10 in the second film.
Neil Stuke commented on the project: “It’s great to see a car company looking at innovative ways of engaging its potential punters – through the means of entertainment. I’d seen the first of these films with Darren Boyd and Anna Crilly and thought they were great – really funny. I am very pleased to have been involved in this project.”
Red Bee created and produced the unique online content to showcase the most compelling product points and present them in the most entertaining way possible. With an overwhelming majority of car buyers undertaking research that involves viewing online footage prior to purchase, the content was designed to take into account the need to connect consumers with the Hyundai brand during the purchasing process itself.
Writer and director, Ollie Parsons of Red Bee, explained: “We treated it like a sitcom not an ad, writing and producing it as you would any other TV comedy. This isn’t only about making the audience laugh; it is also about quickly engaging them with the story and establishing the characters.”
Andrew Cullis, Marketing Director of Hyundai UK, commented, “We aim to offer consumers something a bit different from the norm with these videos. We wanted them to be educational and informative, but above all else, entertaining. Creating content that consumers can engage with during their purchase journey will helps us to stand out from the crowd - hopefully ensuring that we end up on their list of car brands to consider.”
Andy Bryant, Director, Creative at Red Bee said: “Brands are becoming increasingly focused on the content they produce and offering real entertainment to the audience is vital for brands. Hyundai really embraced our broadcast approach to their challenge and we're all delighted with the result.”
These two new videos for the New Generation i10 and new ix35 follow on from two previous videos created and produced by Red Bee for Hyundai which so far have been watched over 400,000 times on the Hyundai UK YouTube channel.
This campaign is part of Hyundai’s comprehensive digital strategy that addresses the demands of today’s connected customers. This includes the redevelopment of the Hyundai consumer and dealer websites - ensuring an intuitive, simple and engaging user experience for people looking to purchase a car.
RED BEE NAMED AGENCY OF THE YEAR FOR THIRD YEAR IN A ROW
Last night, Red Bee was named Agency of the Year for the third consecutive year at the PromaxBDA Europe Awards 2014.
This prestigious award – Out-of-House Agency of the Year – is designed to recognise the standout agency of the past 12 months across Europe and is judged by an elite jury of industry professionals.
In addition to this, a further 11 Golds and 5 Silvers were awarded to multi-platform marketing and design projects created and produced by Red Bee.
The PromaxBDA Europe Awards 2014 took place in London as a part of the annual PromaxBDA Europe Conference, the largest gathering of marketing, promotion and design professionals in the European television and entertainment media industry. The PromaxBDA Europe Awards looks to recognise the finest work from television promotion, marketing and design from across Europe over the past 12 months.
Andy Bryant, Director, Creative, Red Bee Media, commented: “We’re very proud to have achieved a hat trick of wins in the most competitive awards in our industry, with our creativity recognised once again across a range of disciplines.”
Red Bee Media PromaxBDA Europe 2014 Award wins:
2014 PromaxBDA Europe Out-of-House Agency of the Year
Documentary or Factual Entertainment Programme Spot – Sound of Cinema (BBC)
Reality/Docu-Drama/Unscripted/Non-Fiction Programme Spot – The Apprentice (BBC)
Dramatic Programme Spot – Doctor Who 50th (BBC)
Children's Programme Spot – Cbeebies App (BBC)
Children's Channel Image Spot Campaign Design – Cbeebies Idents (BBC)
Programme Spot Not Using Programme Footage – Doctor Who 50th (BBC)
Animation – Sound of Cinema (BBC)
Sound Design – In The Flesh (BBC)
Website or Interactive Service Spot – Alex Horne Breaks The News Podcast (Dave- UKTV)
Promotional Interactive Applications – Sherlock Interactive (BBC)
Rocket Award – Ben Mahon
Entertainment/Music/Variety/Comedy Programme Spot – The Revolution Will Be Televised (BBC)
Funniest Promo - The Revolution Will Be Televised (BBC)
Music or Instrumental Theme – BBC One Africa (BBC)
Promotional Interactive Applications – Dynamo Unlock (Watch – UKTV)
Best On-Air Ident Campaign (Out-of-House) – Universal Channel (entered by NBCUniversal)
Red Bee pair's feature documentary to air on FilmFour this Thursday
This Thursday marks the TV premiere of feature documentary Patience (After Sebald). Directed by Red Bee's Grant Gee and co-produced by Sarah Caddy; it was commissioned and produced by Gareth Evans and Di Robson of Artevents, as part of a yearlong event called The Re-enchantment.
Selected as Pick of the Day in The Observer's TV reviews and listings section, the film's cinematic release in 2011 was greeted with acclaim by the film press and audiences alike (including Critics' Pick in the New York Times and selection for the Vancouver and New York international film festivals). Now the film inspired by W G Sebald and his novel The Rings of Saturn is to be screened on Film Four, this Thursday 12th December at 11am.
Watch the trailer here.
Gee (director) and Caddy (producer) have worked together previously on a number of Red Bee projects, including Making First Steps, the BBC short film on Elbow and the Olympic theme, and Gee has previously been lauded for his work in music videos and documentaries (Joy Division, Meeting People Is Easy). But this feature marked a narrative departure from their usual work. Gee explains:
"Patience developed out of conversations with Gareth Evans. We discovered a mutual love of WG Sebald's unclassifiable books and the realisation that there was a growing, very unlikely cult developing around this entirely unassuming character and one of his books in particular: The Rings of Saturn.
Though 'The Rings...' is wildly digressive, it has, at its core, something very useful for a documentary filmmaker: something with a beginning, middle and end that you can film very cheaply - namely a 7 day walk around rural and coastal Suffolk. And so (and here's a perfect example of the filmmaker's simple brain in operation) as the walk had a beginning middle and end, so the book had a beginning middle and end, and Sebald's life had beginning, middle and...untimely end. So the form of the film very quickly developed as an overlay and interplay of these three trips, three strands: book/walk/life.
We then chose a fantasy book group who would act as our guides on the three trips. Artists, writers, friends, fans. Selecting who to interview was made easier by the fact that people have been moved to make work inspired by or about Sebald. So the talking heads had more than just opinions to offer the film.
We developed the notion that the route through Suffolk in the book and the devotion shown by fans and colleagues toward Sebald had some of the qualities of a modern, secular pilgrimage. The weird confessional intensity of the interviews was helped along by the tiny sound studio which, with amazing production voodoo, producer Sarah Caddy managed to blag at the very heart of Red Bee Mansions.
My own act of pilgrimage was to walk in Sebald's footsteps as closely as possible. Solo, over the same route in the same period of time staying at the same terrible hotels if possible. What I lacked of Sebald's hallucinogenic melancholy, historical intelligence and perceptual acuity, I made up for by carrying a bloody great big bag of 16mm camera kit on my back for a week."
Patience (After Sebald). Thursday 12th December, 11am, FilmFour.