Red Bee scoops International Content Marketing Award
Red Bee wins International Content Marketing Award
Red Bee has won the top prize in the Automotive category for its work for Hyundai at this year’s International Content Marketing Awards.
Beating off stiff competition from the likes of Audi, VW, Toyota, Mazda and Lamborghini, Red Bee was given top marks for its Honest web comedy series, which was created to add humour and personality to the traditional and functional online videos that usually guide prospective buyers around a new model of car. Hyundai commissioned Red Bee to create content for four of its top models (the i10, i30, ix35 and Santa Fe) which are available on Hyundai’s YouTube channel and company website. Based on the insight that, on the whole, people often don’t feel comfortable in car showrooms, the films feature comedy stars, including Darren Boyd and Kimberly Nixon, in a car showroom, causing all manner of trouble for the poor Hyundai salesman – all while demonstrating the functions of the respective car models.
The International Content Marketing Awards are organised by the Content Marketing Association and are one of the biggest nights in the content marketing calendar, with agencies from across the world offering up their greatest work from the past 12 months for judgement by some of the biggest names in marketing. This year, there were over 450 award entries from 81 agencies in 16 countries around the world covering 20 categories.
The awards were held in London on 26 November 2014.
RED BEE WINS BIG AT PROMAXBDA UK AWARDS 2014
Red Bee Media wins big awards haul at PromaxBDA UK 2014
Red Bee Media has won 30 creative awards and six production awards at this year’s prestigious PromaxBDA UK Awards, taking home 10 Gold, 13 Silver and 13 Bronze statues.
Judged by a panel of industry professionals, the PromaxBDA UK Awards recognise the very best in TV marketing, creativity and strategy over the past 12 months. Red Bee was recognised for its work on a number of promotional, brand identity and digital projects for broadcasters such as the BBC and UKTV including multi-platform campaigns for Doctor Who, Sherlock and Monty Python. Red Bee also took the top two honours in Best Newcomer for Charlotte Humphreys and Andy Evans.
Andy Bryant, Director, Creative, Red Bee Media, commented: “It is an honour once again to be recognised by the industry for some of the brilliant work we have created for a variety of projects and clients over the past year. The fact we have been able to build on the number of awards we’ve won after last year’s success underlines the talent and ambition of the Red Bee team and how committed we are to providing the best creative work in the entertainment industry.”
The awards took place on 31st October 2014 and covered over 40 categories.
Red Bee Media award wins:
Best news and current affairs promo - BBC World News – Lyse Doucet My Breaking News
Best sports promo (clip based) - World Darts Championship – BBC Sport
Best direct response promo - Jonathan Creek Retune – UKTV Drama
Most innovative use of digital - Sherlock Interactive – BBC ONE
Best cross-media campaign - Doctor Who 50th Anniversary – BBC ONE
Best on-air campaign – channel promotion - UKTV GOLD 21st Birthday – UKTV Gold
Best on-air campaign - programme promotion - Abstract Art Season – BBC Four
Best newcomer - Charlotte Humphreys
Best drama promo - EastEnders – Who Killed Lucy? - BBC ONE
Best drama promo (clip based) - Original British Drama – BBC TWO
Best entertainment promo (clip based) - Happy Birthday Doctor Who – UKTV Watch
Best reality TV promo (originated) - The Happenings – UKTV Watch
Best sports promo (clip based) - Anyone’s Game – Wimbledon – BBC Sport
Best leisure & lifestyle promo - Bake Off World Cup Moment – BBC ONE
Best news and current affairs promo - BBC World News – My Breaking News: Anne Soy
Best launch promo or campaign - Doctor Who 50th Anniversary - BBC ONE
Most innovative use of digital - New Doctor Lands YouTube – BBC ONE
Best on-air campaign – channel promotion - My Breaking News Campaign – BBC World News
Best newcomer - Andy Evans
Best drama promo - Doctor Who 50th Anniversary – BBC ONE
Best sports promo (clip based) - Formula 1 – BBC Sport
Best children’s promo (clip based) - CBBC Heritage – CBBC
Best graphic design or animation promo - Radio 4 Extra – Funny
Best season or stunt promo or campaign - Doctor Who 50th Anniversary – BBC ONE
Best poster or outdoor - Perfect Storms – Yesterday
Best on-air media planning - Monty Python Live – UKTV Gold
Most innovative use of digital - Doctor Who 50th – BBC ONE
Best use of design - BBC Radio 4 Funny
Best cross-media campaign - Doctor Who Series 8
Best on-air campaign – programme promotion: Suits – UKTV Dave
Red Bee Media production-only award wins:
Best graphic design or animation promo - Winter Olympics (RKCR/Y&R)
Best script or copy - Winter Olympics (RKCR/Y&R)
Best on-air campaign – programme promotion - Winter Olympics
Best promotion for a website or interactive service - BBC Playlister (Karmarama)
Best use of music - Commonwealth Games (RKCR/Y&R)
Best use of editing - Commonwealth Games (RKCR/Y&R)
A big win at the European Diversity Awards
Last night at the European Diversity Awards, we helped Barclays win marketing Campaign of the year for our Talking Cashpoints work. (beating Channel 4’s “Gay Mountain” into the bargain).
The European Diversity Awards recognise and celebrate those organisations and individuals that have shown innovation, creativity and commitment to equality, diversity and inclusion during 2014. Click here for the Winning campaign.
THE BIKE WHISPERER OF HALFORDS WINS BEST SOCIAL MEDIA ECOMMERCE CAMPAIGN
Last night we picked up an eCommerce award, underlining our commitment to creating gripping and effective content.
Our Bike Whisperer work for Halfords was recognised as the Best Social Media eCommerce campaign at the 2014 Ecommerce awards. As we work with more retailers this is a great win to prove the effectiveness of our work, and a huge tribute to the work of our team here at Red Bee. To view the work we created please click here.
BIMA award won for Dynamo Unlock
Having recently won an award for our Universal ident refresh, Red Bee has scooped up another first class prize! We were awarded a BIMA for our second screen work for Watch: Dynamo Unlock.
In total the interactive and cross platform campaign has generated over 30K unique visitors in just over 4 days! And 1 million viewers saw the first episode. Watch achieved its highest share of the year beating ITV. This whole project was a massive and logistical triumph as well as a digital first.
The BIMA’s are one of the very top award shows for the digital industry, and we were also shortlisted for our work on Sherlock.
AWARD winner at the Kinsale Sharks
Our work for BBC and NBCUniversal picked up some awards last week at the Kinsale Sharks.
Our work for BBC and NBCUniversal picked up some awards last week at the Kinsale Sharks, an international festival that "rewards brilliant free thinkers and welcomes brave ideas."
Our Universal Channel idents picked up GOLD for Best Idents; our Wimbledon 2014 promo picked up GOLD for Best Sports promo and we picked up both GOLD and SILVER for our Doctor Who 50th Anniversary and EastEnders Killer Amongst Them campaigns.
Red Bee feature film premiered at preview screening and on BBC Four
Monday night saw the premiere of Red Bee's first long-format feature production, 100 seconds to beat the world: The David Rudisha Story, at an invitation-only event in Soho, London.
The film, a co-production with Hill Ten Films, aired last night (Tuesday 22nd) on BBC Four at 10pm, and is now available to watch here on BBC iPlayer. Monday's event saw guests from the media and the world of athletics join Red Bee and its clients in celebrating the UK terrestrial release of the film. Journalists from various publications were in attendance, including Sport, Daily Express, Running Fitness, Forever Sport and Spikes. Running legend Bernard Lagat, the US / Kenyan multiple medal winner, also attended, such is the level of interest the film has already generated in the sporting community.
Co-directed and filmed by Red Bee's Creative Director for Content, Jim de Zoete, with Ed Sunderland, and produced by Red Bee's Head of Content Production, Sarah Caddy, the documentary tells the real-life stories of a shy Maasai boy who overcame injury, disappointment and political turmoil to become one of the greatest runners on the planet, and his unorthodox Irish coach, Brother Colm O'Connell, a missionary who arrived in Kenya in 1976 with no athletic or coaching experience. Through the lives of both men over 10 years, the film explores themes of hope, fear, loss, faith and dedication, and is a must-see for sport-lovers, or any fan of gripping documentary storytelling.
100 seconds to beat the world: The David Rudisha Story, BBC Four and BBC iPlayer.
Red Bee film to air on BBC Four this Tuesday
Red Bee's latest feature length production airs this Tuesday 22nd July at 10pm on BBC Four.
The narrative documentary, 100 seconds to beat the world: The David Rudisha Story is a co-production with Hill Ten films, and tells the stories of Kenyan runner David Rudisha, Olympic 800m champion and world record holder, and his inspirational coach, an Irish missionary called Brother Colm O'Connell. Shot over 10 years, it follows David, a shy young Maasai, from his first 800m run, through injury setbacks and political turmoil to his ultimate goal of emulating his father's achievement of winning an Olympic medal. Along the way, we learn more about what drove an Irish missionary with no athletic background to become one of the most influential coaches in the sport, and explore his hopes and fears for David. With contributions from Steve Cram and Seb Coe, the film is a must-see for sport-lovers, and for any fan of gripping tales of achievement against the odds.
The BBC will screen the film on the eve of the Commonwealth Games, where Rudisha will run, and the film will be available to watch on iPlayer. Additionally, Red Bee are holding a preview screening event on 21st July for clients and special guests.
Co-directed and filmed by Red Bee's Creative Director for Content, Jim de Zoete, with Ed Sunderland, and produced by Red Bee's Head of Content Production, Sarah Caddy, 100 seconds to beat the world: The David Rudisha Story continues to build Red Bee's reputation in content, and exemplifies all of the storytelling expertise it has recently brought to bear for commercial clients like Halfords, Hyundai and Barclays.
Watch the trailer here.
Red Bee Helps Hyundai UK Get Creative With Content
Hyundai Motor UK today launched two new films - the next instalments in a series of engaging online content produced by award-winning entertainment and content marketing agency, Red Bee. The films are designed to explain key attributes of Hyundai’s latest product range in a fun and entertaining way - an innovative take on a traditional brochure format.
In each film, the audience hears the inner thoughts of a potential buyer as a member of dealership staff talks to them about one of two new Hyundai models. Neil Stuke, BAFTA-nominated actor and star of the BBC’s highly-acclaimed legal drama ‘Silk’, is seen in the first film alongside co-star Elliot Speller-Gillott. They play a father and son duo interested in purchasing a new ix35. Kimberley Nixon, known as Josie Jones in Channel 4’s ‘Fresh Meat’, stars alongside Hyundai’s award-winning New Generation i10 in the second film.
Neil Stuke commented on the project: “It’s great to see a car company looking at innovative ways of engaging its potential punters – through the means of entertainment. I’d seen the first of these films with Darren Boyd and Anna Crilly and thought they were great – really funny. I am very pleased to have been involved in this project.”
Red Bee created and produced the unique online content to showcase the most compelling product points and present them in the most entertaining way possible. With an overwhelming majority of car buyers undertaking research that involves viewing online footage prior to purchase, the content was designed to take into account the need to connect consumers with the Hyundai brand during the purchasing process itself.
Writer and director, Ollie Parsons of Red Bee, explained: “We treated it like a sitcom not an ad, writing and producing it as you would any other TV comedy. This isn’t only about making the audience laugh; it is also about quickly engaging them with the story and establishing the characters.”
Andrew Cullis, Marketing Director of Hyundai UK, commented, “We aim to offer consumers something a bit different from the norm with these videos. We wanted them to be educational and informative, but above all else, entertaining. Creating content that consumers can engage with during their purchase journey will helps us to stand out from the crowd - hopefully ensuring that we end up on their list of car brands to consider.”
Andy Bryant, Director, Creative at Red Bee said: “Brands are becoming increasingly focused on the content they produce and offering real entertainment to the audience is vital for brands. Hyundai really embraced our broadcast approach to their challenge and we're all delighted with the result.”
These two new videos for the New Generation i10 and new ix35 follow on from two previous videos created and produced by Red Bee for Hyundai which so far have been watched over 400,000 times on the Hyundai UK YouTube channel.
This campaign is part of Hyundai’s comprehensive digital strategy that addresses the demands of today’s connected customers. This includes the redevelopment of the Hyundai consumer and dealer websites - ensuring an intuitive, simple and engaging user experience for people looking to purchase a car.