Cannes Bronze Lion for Fox Companion App
Red Bee Media's innovative companion app for the Fox zombie drama The Walking Dead has won a Bronze Lion.
The Walking Dead companion application was last night awarded a prestigious Bronze Lion at the Cannes Lions International Festival of Creativity.
Now in its 59th year, the Cannes Festival is recognised as the world's leading benchmark of excellence in creative communications.
The award, in the Mobile Lions category (Use of Multiple Screens or Networked Mobile Technology), recognised the technical and creative ingenuity of the Walkers' Kill Count app which, in a UK first, synched with the drama's soundtrack and allowed fans to deepen their involvement. The app has already been rated in the top 5 in New & Noteworthy Apps on iTunes and named as one of the top 50 most innovative apps by UK Trade & Investment.
Red Bee Media Named Agency of the Year at PromaxBDA Europe 2012
Red Bee Media was named Agency of the Year at PromaxBDA Europe 2012, and scooped 8 additional awards.
This prestigious award – Out-of-House Agency of the Year - is designed to recognise the European standout agency of 2011 and is judged by an elite jury of industry professionals. Red Bee Media has been recognised for its work across both traditional advertising and design campaigns including its work for the BBC and La7 while also innovating with breakthrough digital campaigns for clients such as FX UK and UKTV.
Building on this success, Red Bee Media has scooped an additional seven PromaxBDA Awards including Gold for Best Promo (Luther).
The PromaxBDA Europe Awards 2012 took place on 27 March in Barcelona as a part of the annual PromaxBDA Europe Conference, the largest gathering of marketing, promotion and design professionals in the European television and entertainment media industry. The PromaxBDA Awards look to recognise the finest work from the industry from the past 12 months.
Andy Bryant, Director, Creative, Red Bee Media, commented: "Once again, we are delighted to have been recognised by the jury for creative ideas and execution across a wide range of projects, clients and disciplines, including innovative digital work. To be awarded Agency of the Year at a time when competition across Europe is higher than ever is an honour we're extremely proud of.”
Red Bee Media PromaxBDA Europe 2012 Award wins:
- Grand Prix Out-of-House Agency of the Year
- Best Promo (not using programme footage): Luther
- Best Entertainment/Music/Variety/Comedy Promotion: Glastonbury
- Best Drama Promotion: Being Human Series 3
- Best Public Service Announcement: Media Literacy Give An Hour
- Best Interactive App: The Walking Dead
- Best Sting/Interstitial: La7 Christmas
- Best On-Air Ident Campaign (Out of House): BBC Two Christmas
Additionally, our work on behalf of BBC Worldwide for the BBC Knowledge re-brand campaign also scooped a Gold for Best General Branding/Image Campaign.
Battle for UK Television Industry Revenue Set to Intensify
New research reveals optimistic but competitive outlook fuelled by growth in online video services and new commercial opportunities.
The UK television industry expects both pay and advertising revenues from online video services to quadruple by 2020, according to new research findings unveiled today by Red Bee Media, one of the world’s leading media management companies.
The research, which surveyed executives from across the UK television industry on their predictions for business models and revenue streams in 2020, found that more than three quarters of participants (78%) are positive about the financial outlook for the industry, expecting growth both in traditional TV revenues and new revenue streams too, such as online services that capitalise on subscription payments and new commercial opportunities. However, incumbent broadcasters and platforms are likely to face growing competition for this revenue, with internet and technology companies expected to be the biggest challengers.
The survey findings are the latest instalment in Red Bee Media’s Tomorrow Calling programme which aims to build a picture of the media world in 2020, its technological possibilities and market dynamics through a series of think tanks, quantitative and qualitative research, one-to-one interviews, live panel debates and white papers.
Bill Patrizio, CEO of Red Bee Media commented: “From talking to the industry, it’s clear that technology and internet businesses are fast becoming significant players. The question we need to ask ourselves is whether the innovations brought by these new entrants are going to sustain or disrupt our industry in the years to come. Will the internet be the industry’s friend or foe? And what role will regulatory bodies play in determining the impact and pace of change? If the last ten years have seen the convergence of broadcasting with broadband, it’s likely that the remainder of the coming decade will see a collision and competition between business models driven by consumer demand and expectation and changing patterns of media consumption. Media companies will have to fight hard and innovate in a fast changing, technologically driven landscape if they are to make the most of this flourishing market”.
The research findings were revealed today at the Media Guardian Changing Media Summit 2012 by Red Bee Media CEO, Bill Patrizio. The findings were then debated by an expert panel chaired by media and technology analyst and commentator, Kate Bulkley, and featuring: Eric Berger, Executive Vice President, Digital Networks, Sony Pictures Television; Cindy Rose, Director, Digital Entertainment, Virgin Media; Mark Howe, Managing Director, Agency Operations, North & Central Europe, Google; and Claire Tavernier, Senior Executive Vice President, FMX and Worldwide Drama, FremantleMedia.
For more information about Tomorrow Calling, please visit www.redbeemedia.com/tomorrowcalling or contact Red Bee Media directly:
Steve Spencer / Georgia Hart
Octopus Communications for Red Bee Media
Red Bee Media's Tomorrow Calling programme is conducted with MTM London. The research was conducted by MTM in February 2012. Findings are based on the industry predictions and trends analysis of around 150 experts from the UK broadcast industry.
FX UK Signs Up Red Bee Media to Launch Watermarked Companion App
Launch marks the first commercial use of digital audio watermarking technology in a TV companion app in the UK.
Red Bee Media, one of the world’s leading media management companies providing multi-platform technology and creative solutions to broadcasters, content rights holders, platform operators and brand owners, today announced a deal with FX UK to create and produce the network’s first ever companion app.
The app has been developed to support the eagerly anticipated return of the critically acclaimed series, The Walking Dead, which continues its UK season premiere on FX UK on 17 February.
The second screen experience will provide audiences with a new, social and immersive way to engage with one of FX UK’s top rated TV series including: the ability to predict the number of zombie kills in each episode, watch as the action unfolds and share your results via Facebook or Twitter; select and watch previous zombie kills according to episode, character or weapon; view trailers of upcoming episodes; and see what’s being said about The Walking Dead on Twitter and interact with the Twittersphere.
The app will be available free of charge from 3 February and will be available on both iPhones and iPads.
The Walking Dead app utilises cutting-edge digital audio watermarking technology, powered by Civolution, which allows audiences to accurately sync the second screen experience to the television programme, both live and on demand. Digital audio watermarking embeds indelible and imperceptible metadata about each show, such as timecode, which is then extracted and interpreted onto the second screen device. This is the first time that digital audio watermarking technology has been deployed commercially as part of a TV companion app in the UK.
Bill Patrizio, CEO, Red Bee Media commented: “We are proud to work with FX UK to deliver this cutting-edge, first of its kind, second screen experience to consumers across the UK. The convergence of mobile and social technological innovation and consumer adoption is effecting dramatic changes to nearly every aspect of the industry. It is now widely acknowledged that multi-tasking in front of the TV is increasingly commonplace and research tells us that 60%1 of people in the UK concurrently watch TV and go online at least two or three times a week. This provides us with an opportunity to help our partners to build lasting relationships between their content and consumers by offering a new dimension in engagement that fuels excitement, deepens experiences and extends consumers’ enjoyment without detracting from the main screen.”
Cecilia Parker, General Manager, FX UK commented: “The Walking Dead is such a fertile property online already that developing that discussion further on to the next level of engagement without compromising the viewing experience was a natural next step for us. Red Bee Media were the ideal partners given their wealth of experience in second screen activity. We are incredibly excited to launch the channel’s first ever IOS app on February 3, just in time for the airing of the second part of season 2 on Friday, February 17. We hope the fans take part.”
The Walking Dead companion app has been developed using Red Bee Media’s RedDiscover™ technologies, which was announced earlier this week.
RedDiscover™ combines Red Bee Media’s established metadata build sourcing and distribution services with award-winning search, recommendation and personalisation technologies, creative and user interface design and companion applications and ‘second screen’ experiences to enhance the user journey.
RedDiscover™ launch clients include iconic international lifestyle and entertainment media company, Time Out, and Dutch publishing house, Veronica Publishing, which is owned by Dutch media company SBS Broadcasting B.V.
Red Bee Crafts BBC Two Christmas Idents
For BBC Two’s Christmas campaign, Red Bee Media created an ident that builds an immersive world.
Each ident centres on a specific Christmas activity, inspired by genres of BBC Two content. These scenarios are full of curious, whimsical and occasionally irreverent events. As the camera pulls out, it’s revealed that this world – the houses, hills, trees and streets –form a “Two” shaped land. Using a combination of a specially shot model town and animation, the BBC Two world comes together in a spectacular set of idents that reinforce Two’s identity at Christmas.
Research reveals consumer appetite for innovation in TV services
Consumers welcome different approaches to navigating, accessing and paying for TV content.
British TV and film viewers are hungry for change to the traditional TV status quo, frustrated by a lack of accessibility to content, according to a UK-wide survey exploring changing consumer attitudes and behaviours to TV and video. The survey was conducted by Red Bee Media, one of the world’s leading media management companies, and is a part of the company’s Tomorrow Calling programme, which aims to build a picture of the media world in 2020, its technological possibilities and market dynamics, through a series of think tanks, quantitative and qualitative research, one-to-one interviews, live panel debates and white papers.
“Viewers are more engaged with TV and movies than ever before and it is clear that our industry will continue to experience an unprecedented level of change. The results show that viewers are increasingly savvy about what they watch and how and when they watch it and they are ever more cynical about current offers when their preference is for a more immediate, selective and flexible experience”, said Bill Patrizio, CEO, Red Bee Media. “This research provokes us to listen closely to what tomorrow’s consumer has to say and ask ourselves whether or not their expectations are driving our industry’s innovation agenda.”
The consumer survey was revealed last night at an industry event entitled ‘TV Audiences of Tomorrow’ held in central London. An expert panel debated the findings, chaired by broadcast journalist, Krishnan Guru-Murthy. Panellists included Tim Hussain, Head of Platform Development and Partnerships, BskyB; Sue Unerman, Chief Strategy Officer, MediaCom; Julia Jordan, Executive Director, Business and Operations, UKTV; Neil Mortensen, Research and Planning Director, Thinkbox; and Andy Bryant, Director of Creative, Red Bee Media.
Red Bee Media’s Tomorrow Calling programme is conducted with MTM London. The first event, hosted by media commentator Ray Snoddy, explored the impact of networks, platforms and devices and was debated by experts from Google, FremantleMedia, Virgin Media, Cisco, Red Bee Media and Balderton Capital. A final event will look at future business models and the prospects for industry revenue streams in the new year.
To receive more information about Tomorrow Calling, upcoming events and to watch the debate online, please visit www.redbeemedia.com/tomorrowcalling.
Red Bee Media wins most gold awards at Promax UK 2011
Building on the success of past years, Red Bee Media won the highest number of Golds at the 2011 Promax.
The Promax Awards reward the very best in creativity, strategy and innovation in entertainment marketing, with fierce competition across all the terrestrials and digital channels.
The Walking Dead Facebook app
A highlight was winning Gold in the Best Game or App category for Red Bee Media’s Walking Dead Facebook app, created for FOX.
The app centres on a POV film that immerses the viewer in the show’s premise – what it’s like to be ‘Left Behind’ by the Walking Dead. The innovative use of Facebook Connect and users’ own webcams seamlessly create a personalised survivor experience.
Horrible Histories multi-platform campaign
A further three Golds were won for work on CBBC’s Horrible Histories, including Most Effective TV Promo Campaign.
Andy Bryant, Director of Creative, said, “We were delighted to win across such a range of clients, projects and budget levels. We were particularly pleased, yet again, to achieve multiple awards for outstanding digital marketing and effectiveness, as well as distinctive and high profile campaigns for popular BBC shows like Luther, The Apprentice and Wallace & Gromit”.
Red Bee Media creates new campaign for BBC Four's All American Season
Red Bee Media has created a promotional campaign to support BBC Four’s celebration of 20th century American culture.
The film aims to challenge the commonly-held assumptions around America’s throwaway superficiality. To begin with it shows the epitome of American superficiality: vapid, in-your-face cheerleaders. However, instead of spelling out the name of their college football team, these cheerleaders acclaim the breadth and depth of culture that the US has given to the world.
Red Bee Media created promotion for the BBC's 'Give an Hour' media literacy campaign
Red Bee Media creates multi-platform promotion for the BBC's Media Literacy campaign, 'Give an Hour'.
The BBC, one of the Race Online 2012 partners, is launching the next phase of its campaign to get more people online, part of the BBC’s ongoing commitment to Media Literacy.
The campaign launch coincides with the clocks going back this week and is called Give An Hour. It aims to encourage people who are already online to give just an hour of their time to help a friend, family member or neighbour enrich their lives by opening up the world of the internet to them.
Our creative solution centres around an adaptation of a well-known tune - rearranged with new lyrics and arrangement, and showcases an eager son singing to the world about how he’s helped his mum to get online and that “her life is so much better now that she’s an internetter”.
Red Bee Media Explores TV Audiences of Tomorrow
Red Bee Media to unveil findings from UK-wide survey exploring changing consumer attitudes and behaviour in 2020.
Broadcast journalist, Krishnan Guru-Murthy, to host live debate with top-level execs from Sky, UKTV, Thinkbox and MediaCom.
Red Bee Media, one of the world’s leading media management companies providing multi-platform technology and creative solutions to broadcasters, content rights holders, platform operators and brand owners, today announced the second of three live events which form part of its Tomorrow Calling study, an industry-wide programme of discovery into the future of media and the impact of new technologies, changing consumer behaviours and evolving business models.
‘TV audiences of tomorrow’ will come under the spotlight at the event, which will take place on Wednesday 16th November 2011 at a central London venue in front of a live audience of senior industry executives and webcast to a global audience online.
Red Bee Media will unveil findings from its in-depth, UK-wide qualitative and quantitative survey, which explores changing viewer attitudes and behaviours to TV and video in 2020. An expert panel, hosted by broadcast journalist Krishnan Guru-Murthy, will then take to the stage to tackle the topic of changing media audiences and debate which future TV developments will have the most impact and why; how audiences will navigate and find content; what role brands will play and which brands audiences will trust in the future; how the balance of linear versus VOD will change; and the future role of social media and connected devices.
The confirmed panellists are:
- Tim Hussain, Head of Platform Development and Partnerships, BSkyB
- Sue Unerman, Chief Strategy Officer, MediaCom
- Julia Jordan, Executive Director, Business and Operations, UKTV
- Neil Mortensen, Research and Planning Director, Thinkbox
- Andy Bryant, Director, Creative, Red Bee Media
“The way we consume media is changing forever driven by new technologies that are turning traditional thinking on its head. This event will tackle the key changes that are impacting our industry, highlighting what media businesses at the top of their game now need to do to stay relevant by the end of the decade”, said Bill Patrizio, CEO of Red Bee Media. “What role connected devices will play in the future TV experience and which brands the public trust to create and deliver TV content are just some of topics the panellists will address. Our world is changing fast and Tomorrow Calling aims to shine a light on where we’re headed and how, as an industry, we can make the most of that change.”
The first event, hosted by media commentator Ray Snoddy on 27th September 2011, explored the impact of networks, platforms and devices and was debated by experts from Google, FremantleMedia, Virgin Media, Cisco, Red Bee Media and Balderton Capital.
The Tomorrow Calling programme, conducted with MTM London, is building a picture of the media world in 2020, its technological possibilities and market dynamics, through a series of think tanks, quantitative and qualitative research, one-to-one interviews, live panel debates and white papers. In the New Year, the final event will look at future business models and the prospects for industry revenue streams. Tomorrow Calling will culminate in the publication of a major report at the end of the programme.
To receive more information about Tomorrow Calling, upcoming events and to watch the debate online, please visit Tomorrow Calling.