RED BEE MEDIA CREATES CAMPAIGN TO PROMOTE BRITISH AVIATION
Red Bee Media Creates Campaign to Promote British Aviation
The Aviation Foundation is a non-profit organisation unaffiliated to any political party. It promotes the role of aviation within the UK and was established by British Airways, Virgin Atlantic, Heathrow and Manchester Airports Group and is supported by trade organisations representing aerospace, airlines and airports. The campaign aims to demonstrate how crucial aviation is to communities across the UK, both economically and socially, and to give key influencers such as MPs reasons to stand up and promote aviation within their constituencies and in parliament. Red Bee Media created and produced the film, which was shot on location in Carlisle, the town that is furthest away from a major international airport, with the aim of demonstrating the importance of aviation to local economies, even when they are apparently far away from the industry itself.
‘The Great British Flying Test’ is a multi-media campaign, spearheaded by a 15 minute film of the same name which tests the theory that aviation has a positive impact on us all. The film sees journalist and broadcaster Tim Samuels head off on a journey of discovery to uncover the human stories behind the economic statistics, bringing to life the positive effects of aviation in the UK.
The Aviation Foundation anticipates over 20,000 views of the shorter five minute film on YouTube, and ultimately hopes that it will help to influence MPs perceptions of the aviation industry within the UK.
Andy Bryant, Director, Creative, Red Bee Media, commented: “We are delighted to be working with The Aviation Foundation and we are proud to have helped create a compelling story about aviation’s economic benefits in an accessible and engaging way. This campaign is a great example of how content marketing can be used to drive conversations and influence opinion-makers and I think we’ll see many more campaigns follow this example to take advantage of the flexibility and multimedia benefits that branded video content can deliver.”
Robert Gray, Executive Director of The Aviation Foundation added: “Setting the right tone and approach was crucial in terms of the film’s credibility and getting people to relate to the concept immediately. Production quality had to be exceptional for many reasons, not least because major UK airlines will show the film on-board from early 2013, adding longevity to the campaign. Red Bee Media truly delivered on all fronts and we are extremely pleased with the result.”
Red Bee Media scoops 23 Promax UK awards
Red Bee Media won 23 awards at the prestigious Promax UK 2012 Awards, including eight Gold, eight Silver and seven Bronze statues for originated work.
Judged by a panel of industry professionals, the Promax UK Awards recognise the very best in TV marketing, creativity and strategy over the past 12 months. Red Bee Media was recognised for its work on a number of promotional, brand identity and digital projects for broadcasters including the BBC, UKTV and FX UK. In addition to the creative awards, Red Bee Media’s TV Production team picked up two Gold, three Silver and six Bronze statues.
Andy Bryant, Director, Creative, Red Bee Media, commented: “We’re delighted to be recognised by the industry once again for our creative work across a wide range of projects and clients. These awards recognise not only our expertise across a broad range of disciplines but also our commitment to developing and nurturing up and coming creative talent. It has been a very exciting and successful 12 months, and we are proud to have delivered to our clients creativity that pushes the boundaries in TV marketing.”
There are over 40 categories at the Promax UK Awards covering every discipline from direction to digital innovation. The Awards took place on Friday 9th November at the London Hilton Hotel in Park Lane.
Red Bee Media Promax UK award wins (originated creative work):
Best Drama Promo (Originated): BBC One Eastenders – Sharon’s Back
Best Factual Promo (Originated): When I’m 65 (June Brown)
Best News and Current Affairs Promo (Clip Based): BBC Parliament
Best Children’s (Originated): CBeebies – Talk to the Bear
Best Children’s (Clip Based): Tracy Beaker Returns
Best Newcomer: Cassie Earl
Best Ident/Branding Package: BBC Two Christmas idents
Best Direct Response Promo: Sport Relief
Best News and Current Affairs (Originated): When I’m 65 (June Brown)
Best Season or Stunt: All America – BBC Four
Best Graphic Design or Animation Promo: The Boat Race – BBC Sport
Best Use of Music: Original British Drama
Best Direction: End to End Football
Best Use of Humour: Anti Dave – Dave
Best use of Digital Media: FX UK The Walking Dead
Best Game or App: FX UK The Walking Dead
Best News and Current Affairs Promo (Clip Based): Panorama – The Truth About Sports Products
Best Children’s (Clip Based): CBBC Factual
Best Direction: Dynamo – Watch
Best Cross Media Campaign: Dynamo – Watch
Best On Air Programme Campaign: Dynamo – Watch
Best On Air Channel Campaign: Anti Dave – Dave
Best Website Promotion: BBC Weather
Virgin Media selects Red Bee Media to design signature user interface for Virgin TV Anywhere
Red Bee Media has been chosen to provide design expertise & consultancy for the new Virgin TV Anywhere online service.
Virgin Media engaged Red Bee Media to assist with creating a signature user interface and user experience for the online component of Virgin TV Anywhere, with the aim of helping Virgin Media subscribers easily access live TV and on-demand wherever they are. The service is available through a web browser on any PC/Mac and includes integration with social media, viewer recommendations and content ratings.
With the full Virgin TV Anywhere service, subscribers will be able to take their Virgin TV service with them wherever they are online through a web browser or through a mobile/tablet app for iPad, iPhone and iPod, all at no extra cost. At launch, the service will offer around 45 channels for live streaming along with around 4,000 hours of video on-demand content.
Andy Bryant, Director, Creative, Red Bee Media, commented: “Pay TV subscribers now expect to be able to access their content, live or on-demand, in any location and via any device. This can present a challenge for platforms or broadcasters who need to ensure a consistent look and feel across all of their services. This formed a key part of our thinking when we designed a signature user interface for the online component of Virgin Media’s new Virgin TV Anywhere platform. It was vital that the user experience was seamlessly integrated into Virgin Media’s existing portfolio of services and for the social integration and content recommendations to be intuitive and easy to use. We were delighted to work with Virgin Media on the development of this service; we are proud to be a part of the team that has delivered such an exciting new offering to the market.”
Broadcast Industry not Capitalising on Rise of the Second Screen
New research reveals that majority of TV viewers now dual screen but industry’s take up of synchronous apps remains
The majority of British viewers have tried ‘dual screening’, with 86% of smart device owners having used their phone, tablet or computer while watching TV, according to new research unveiled today by Red Bee Media. However, broadcasters, platforms and content owners have not yet succeeded in maximising their relationships with viewers through these second screen devices; just 1 in 5 respondents have used a synchronous companion app1 although 78% of this group believe that smart devices are a better way to engage with their favourite TV shows as opposed to traditional methods such as red button or telephone call-ins.
Red Bee Media, one of the world’s leading media management companies providing multi-platform technology and creative solutions to broadcasters, content rights holders, platform operators and brand owners, worked with digital media consultancy, Decipher, to poll more than 2,000 smart device owners across the UK on their viewing habits and attitudes towards dual screen activities.
Dual screening and TV – The rise of the second screen represents a significant opportunity for the broadcast industry to own viewers’ interactions with their content through synchronous companion apps that operate in conjunction with TV programmes:
Untapped potential – However, broadcasters and platforms have not yet found a way to consistently own viewers’ second screen activity and build engagement:
The second screen as a revenue generator – Dual screening also represents a potentially lucrative revenue stream for content owners and broadcasters:
Apple vs Android? – The research also found a disparity between the behaviour of Android and Apple users, suggesting that the broadcast industry should look to expand beyond iOS devices when implementing a dual screen strategy:
The ‘senior’ dual screener – Dual screening is not exclusively the domain of younger audiences; two thirds of over 55s have engaged in dual screen behaviour using a smart device to stay online while watching TV. This affords a potentially lucrative opportunity for broadcasters, platforms and content owners to commercialise this affluent older demographic:
Stella Medlicott, Chief Marketing Officer, Red Bee Media, commented: “There is no doubt that dual screening is here to stay. The findings from our research indicate that consumers are already using their smart devices to engage with TV content and this new behaviour represents a fantastic opportunity for broadcasters, platforms and content owners to take their engagement with viewers beyond the primary TV screen and monetise it. The challenge for us, though, as an industry, is to understand how we can work together to devise a business model that works right across the value chain.”
Nigel Walley, MD of Decipher said: “The exciting thing is that the numbers are all going upwards. The number of people who own a smart device is increasing; the number apps available which relate to TV is increasing; the number of TV programmes that explicitly promote some form of second screen is increasing. This all adds up to a growing consumer base who are engaging with TV through companion devices. The challenge for the industry is to capture and commercialise this activity! What our research showed is that there are different kinds of commercial opportunity depending on your position in the value chain. Exciting times.”
Waitrose selects Red Bee Media to design Waitrose TV
Waitrose TV, the first purely food-related online video channel from a retailer, will launch later in the autumn.
Offering a whole host of engaging content, Waitrose TV has been designed in conjunction with Red Bee Media, to help inspire a nation of cooks, whether watching on their computers, tablets or smartphones.
Waitrose TV features six channels to make it as easy as possible for viewers to find inspiration. The ‘highlights’ channel includes new videos every week, and there are also channels dedicated to food, drink, health, ethical sourcing and seasonal events such as Christmas, with recipes, how-to guides, ideas and interviews.
Viewers will be able to view exclusive recipes and receive cooking tips from experts including Delia, Heston Blumenthal, Dhruv Baker, Sam Stern, The Fabulous Baker Brothers and Silvana Franco.
A ‘buy ingredients’ button offers viewers the option to click though to purchase recipe ingredients or related products online. They can also view recipes and watch related videos.
Courtney Freedman-Thompson, Digital Editor at Waitrose, said: “We know that our customers are increasingly viewing video content online so we wanted to develop Waitrose TV to provide shoppers with new inspiration and recipe ideas in an engaging way. We’ve made it really easy for shoppers to buy ingredients for the recipes they like, so they can cook them at home. We're delighted to be working with Red Bee Media on this exciting new initiative.”
Andy Bryant, Director, Creative, Red Bee Media, said: "With the dynamic growth of TV across multiple platforms, brands now have exciting opportunities to use online video to grow their business. We're delighted to be working with Waitrose in helping them to implement their innovative online video ambitions"
Customers will also be able to share their favourite videos with their friends and family through Facebook and Twitter.
Red Bee Media and FX UK win prestigious award at IBC2012
Last night Red Bee Media and FX UK were honoured with a prestigious IBC Innovation Award for Content Creation for their ground-breaking companion app to support the critically acclaimed TV series, The Walking Dead.
The second screen experience provided fans of The Walking Dead with a new, social and immersive way to engage with the show. The app also utilised cutting-edge digital audio watermarking technology, powered by Civolution, which allowed audiences to accurately sync the second screen experience to the TV show, both live and on demand – the first time that this technology was deployed commercially as part of a TV companion app in the UK.
Cecilia Beacon, Director of Broadcasting and Marketing, Fox International Channels UK commented on the win: “We are thrilled to have won an IBC Innovation Award for Content Creation. As one of the most prestigious and highly respected awards in our industry, this win is testament to our bold, innovative approach which we developed together with the great team over at Red Bee Media. Having shown the potential that the second screen has for engaging our target audience and extending and enhancing their television experience, we are looking forward to building on this success across our wider content portfolio. We’d like to thank Red Bee Media and of course, IBC, for this helping us to achieve this great honour.”
Red Bee Media was also honoured for its contribution to other IBC Innovation Award winning projects including Technical Partner to winner of the IBC Innovation Award for Content Delivery (Channel 4) and Technical Partner to the winner of the Judges’ Prize (FIMS, the Framework for Interoperable Media Services).
The IBC Innovation Awards are unique in looking beyond technological innovations to the way they are implemented. The awards go to the broadcaster or media enterprise which has taken the best of new technology to solve a real creative or operational challenge.
IBC is the premier annual event for professionals engaged in the creation, management and delivery of entertainment and news content worldwide. Attracting 50,000+ attendees from more than 160 countries, IBC combines a highly respected and peer-reviewed conference with an exhibition that exhibits more than 1,300 leading suppliers of state of the art electronic media technology and provides unrivalled networking opportunities.
Red Bee Media at BrandMax, 4th October 2012, London
Learn how to grip your audience like a broadcaster at BrandMAX
Everybody in marketing is talking about content. Content allows brands to be ‘always on’, be that through social media, apps or their own ever-richer websites. It allows you to attract and engage an audience in ways that interruptive communication just can’t.
But not that many people are doing it. And even fewer are doing it well. Why? Well, we think it’s because content is a completely different game, and as yet, marketers are unsure of the tactics.
At this year's BrandMAX, Red Bee Media's Kath Hipwell and Michael Reeves will share lessons from our work with the masters of content, broadcasters, and show how these can be applied to help brands create gripping content of their own.
BrandMAX brings together the crème de la crème of marketing for a collective re-think. Hear from marketers themselves about the routes they’ve taken through this increasingly complex marketing universe, how they’ve addressed some of the biggest challenges faced today and how they are driving top marketing ROI.
This is the event that key players who are driving brand optimisation need to attend. Come and hear from industry leading representatives discussing the transformation of the opportunities that brand citizens can exploit.
Red Bee Media unveils Tomorrow Calling report at IBC 2012
Download your free copy of the report.
In August 2011, Red Bee Media embarked on a year-long, industry-wide programme of discovery called Tomorrow Calling, which aimed to build a picture of the media world, its technological possibilities and market dynamics in 2020.
As a result, we have published a report which was distributed at this year’s IBC in Amsterdam, 7-11 September.
The results are fascinating and demonstrate that media markets across the world are undergoing a huge revolution.
Lightning fast changes in technologies combined with the increasingly ultra-high expectations of viewers mean that the media industry will change radically by 2020.
Existing broadcasters, rights holders, platforms and technology providers with legacy infrastructure and slow innovation cycles are in danger of being overtaken by nimble, dynamic new entrants.
The document outlines the high level findings from the Tomorrow Calling programme and pulls out the implications for both existing and new players as the worlds of broadcasting and broadband collide.
Click here to download your free copy of the report
Red Bee Media names Patrick Tillieux Chief Executive Officer
Red Bee Media today announced the appointment of Patrick Tillieux as Chief Executive Officer.
Red Bee Media, one of the world’s leading media management companies providing multi-platform technology and creative solutions to broadcasters, content rights holders, platform operators and brand owners, today announced the appointment of Patrick Tillieux as Chief Executive Officer and a member of the Board of Directors. Patrick will be responsible for the management and direction of Red Bee Media’s business and strategic vision worldwide, leading a team of over 1,500 employees in the UK, France, Spain, Germany and Australia. He will be based in London and will report to Michael Cook, Chairman of the Board, Red Bee Media.
Michael Cook commented: “Patrick’s appointment comes at a very exciting time for Red Bee Media. His extensive knowledge and experience of the global media industry will be an invaluable asset as we seek out new opportunities for expansion and help our clients to maximise the opportunities afforded by the collision of broadcasting and broadband. We are delighted to have Patrick on board and believe that he is the ideal candidate to lead Red Bee Media into the next phase of its growth and ensure that the company remains at the very forefront of media technology, creativity and innovation.”
Patrick Tillieux commented: “Red Bee Media is a true leader in the media services business. As a seasoned media executive I admire the quality of its services, its forward-thinking and innovative approach and the freshness of its creativity. Red Bee Media is a great company, highly respected by today’s media clients and well geared up to support the media industry of tomorrow. I am excited by this opportunity and I look forward to joining Red Bee Media and leading its teams. It is my intention to focus on further enhancing our services, embracing new technologies and expanding into new markets.”
Most recently, Patrick served as business adviser and venture partner to private equity firms and select corporate clients. Prior to this, he was Chief Operating Officer of ProSiebenSat1, one of the leading media groups in Europe. Patrick has also previously held leadership positions at SBS Broadcasting Europe, Canal+, RTL Netherlands and TF1 and holds Masters Degrees in Engineering and Industrial Administration.
Patrick succeeds Bill Patrizio, who stepped down last month from the role of Chief Executive Officer, Red Bee Media, after 3.5 years with the company.
Cannes Bronze Lion for Fox Companion App
Red Bee Media's innovative companion app for the Fox zombie drama The Walking Dead has won a Bronze Lion.
The Walking Dead companion application was last night awarded a prestigious Bronze Lion at the Cannes Lions International Festival of Creativity.
Now in its 59th year, the Cannes Festival is recognised as the world's leading benchmark of excellence in creative communications.
The award, in the Mobile Lions category (Use of Multiple Screens or Networked Mobile Technology), recognised the technical and creative ingenuity of the Walkers' Kill Count app which, in a UK first, synched with the drama's soundtrack and allowed fans to deepen their involvement. The app has already been rated in the top 5 in New & Noteworthy Apps on iTunes and named as one of the top 50 most innovative apps by UK Trade & Investment.