BT Sport Case Study

“Have you thought about how live sports channels will Influence your broadband subscriptions and TV Revenues?”

Launch two brand-new, premium, state-of-the-art sports channels

The Challange

  • Design and build a dedicated Playout and media management service to run two premium, live sports channels.
  • Manage a smooth launch and quality of service.
  • Recruit and train operational staff capable of handling multiple live events.
  • Operate within extremely tight, immovable timescales: nine months to launch, and four months for barker.

Operate within tight timescale due to start of 2013/14 Barclays Premier League football season

The Solution

  • Offer Media Management, Playout and MCR.
  • Manage VOD and interactive services, employing Piero for graphics and analytics.
  • Provide access services: live and pre-recorded captions (subtitles) and audio description.
  • Supply rich and consistent metadata for EPG Listings.
  • Create a unique and impactful brand identity for the channel.

End-to-End managed service

The Results

  • A complex project is delivered under budget, within an exceptionally tight time-frame.
  • The launch of BT Sport creates strong revenues, and causes an increase in broadband uptake.
  • Tough KPI targets are reached for live events.
  • The project constitutes the first major UK adoption of the DPP AS11 file delivery specification for content with a completely file-based workflow.

Successful launch of two new live and complex UK sports channels

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