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Channel Identity
Hailed in 2007 as the number one corporate design agency by the rather prestigious Design Week magazine, we have created channel identities for broadcasters around the world.
Simply bursting with ideas to help your channel stand out from the crowd we provide full-service identity solutions, including strategic insight and positioning, creative development, multi–media design and production.
Over the last couple of years we’re proud to have worked with some of the finest brands in the business – including Discovery Channel US, Discovery Networks Europe, RTE1, BBC One, BBC Four, Star News India, VRT and ITV to name but a few. It goes without saying that we'd love to add your brand’s name to that list.
Case Study: Virgin1
Virgin wanted their flagship broadcast brand to have a clear identity not only on TV but with everyone who works on and with Virgin1. The channel needed to outwardly demonstrate their essence of being smart, mixing things up, having warmth but sometimes going too far. Internally they were about TV that is the right side of wrong, but outwardly they felt branding didn’t reflect this.
Case Study: Really
Really, the new UK reality TV channel for women has now launched!
Targeting a mainly female audience, Really aims to be feisty and straight–talking.
The brand is formed around a bold, confident and lively graphic language that uses Pop
Art visual cues as its primary influence.
UKTV Factual Portfolio – Eden, Blighty and Yesterday
Red Bee working together with UKTV developed the brand strategy, creative concepts, names and channel identities for each of the new channels.
Case study: G.O.L.D, Alibi and Watch
Red Bee Media created the brand strategy, creative concepts and all design work for UKTV’s latest channel rebrands. We also developed the off–air campaigns, taking the strategic creative concepts across press, posters, digital signage and online. This 360° approach to branding and promotion ensures both creative continuity and the ability to drive audiences across a broad range of engaging media with maximum impact.
Case study: Viva España with Canal +
Early in 2008 Red Bee won a creative pitch to work with Sogecable re-branding the Canal+ network of channels in Spain. Canal+ wanted to be seen as a modern, irreverent and quality brand, so our creative strategy involved turning Canal+ into a colourful and fun destination. Four 15 second idents for the main Canal+ channel went on air October 1st 2008, re-invigorating the well-established, iconic black and white Canal+ logo, by using vibrant colours and lively animation.
Case study: BBC One
Branding the Big One
The key to cracking the most high profile brand identity job in Britain was a simple circle. This became the heart of our core idea - 'magical things happen when people come together' - and was reflected throughout the new design, both in the various idents and in the on-screen presentation system.
Case Study: Dave
Meet Dave, UKTV's bold addition to its multichannel line-up. Alternative, smart and definitely not laddish, Dave's your funniest best mate. But he's more than just a person, he's a place - a retreat from the everyday with a warm and relaxed atmosphere. A place where anything can happen and anything is possible.
Dave’s winning ways continue
Our creative work for Dave continues to win awards. In November we won Gold at the IPA Effectiveness Awards. These highly-acclaimed awards are some of the most coveted in the industry and our Dave case history was one of only five Golds awarded on the night.
Case study: ITV
TV to talk about
ITV's big ambition was to gear the network for an ultra-competitive and multi-platform future. So we gave them a new portfolio design, a new brand architecture and eight individual brand identities - a fresh, bold, vibrant new look.
Case study: Orange TV
Our unique blend of creative and technical skills in brand design and content management produced a winning combination for the launch of Orange's IPTV service. Style and function in perfect harmony.
Case study: Discovery Networks Europe
Moving Photographs
The simple notion of 'true to life', expressed through bold and provocative creative plus a deliberately raw production style, led to a groundbreaking new identity for Discovery Networks Europe - and garnered the 2007 Design Week Award for Best TV Film and Video Graphics.
Case study: Bibigon
To Russia with Bibigon
Creating a brand identity for Russia's first national children's channel became a journey into a 'world of discovery' and led to a great relationship with a decisive and imaginative client.
Case study: Star News India
With the launch of a more diverse programme schedule, Star News India asked us to develop a new brand identity to reflect this change. Having quickly established themselves as one of the country's most watched news channels, they gave us a great platform for our first major Indian project.
Case study: Discovery US
Entertain your brain
A chance to work with one of the biggest brands in the business. Celebrating Discovery Channel's 20th anniversary, we made a star of their iconic globe and created an original and consistent design that infused all of the channel's promotional and navigational elements.
Case study: BBC Four
Take a Fourth Look
An oasis of culture amid the competitive frenzy of multi-channel, BBC Four was seeking subtlety and elegance in its new branding solution. Our approach was to get viewers to reappraise the channel by giving them a new perspective on the world around them.
Case study: RTÉ One
The Rhythm of Irish Life
After a competitive pitch to design a new brand identity for RTÉ One - Ireland's public service broadcaster's flagship channel - we worked closely with the client to develop our winning idea. 'The Rhythm of Irish Life' expresses the disparate elements of a diverse culture and celebrates the invisible ties between the Irish people.
Case study: The evolution of a channel - Subtv
Welcome to Subville!
Subtv is an offspring of MTV3, the largest commercial tv-channel in Finland.
It was initially conceived as a slightly underground and alternative channel, hence the name Subtv.
Case study: UKTV History
The turning pages of a book became the central idea for UKTV History's launch identity. The edge of each page forms a fleeting picture of an iconic historical image - highlighting how the channel's programmes give the viewer the bigger picture of the great stories of history.
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