Content Re-purposing

Elsewhere on this site you may already have read about our Digital Hive media management system redbeemedia.com/digitalhive and its magical ability to transcode TV content onto any platform – video on demand, web, IPTV, mobile or any other portable device. Performing the technical wizardry is one thing, but making that content engaging and editorially compliant on another platform is something else. It's here that our promotional and editorial expertise can really help your content come alive, on any screen.

Thinking of showing Lawrence of Arabia on your mobile TV service in multiple ‘mobisodes’? – (Unlikely we know but humour us) Then 10 minutes of Omar Sharif emerging out of a heat haze – wonderful in its original 70 mm glory – is not going to set pulses racing on a screen the size of a credit card.

Likewise, depending upon your point of view, Didier Drogba's winning goal in the 2007 FA Cup final may have been one of the TV sports highlights of all time, but without a bit of editorial manipulation, it’s probably not going to make the multi–platform hall of fame - nor will it necessarily sit comfortably alongside other content in your portfolio. This manipulation could be as simple as zooming in on the action, cutting between different camera feeds, adding web or mobile bumpers, watermarks or a different voice–over. Whatever it takes to conform the footage to the context of the user and to your particular brand experience is all in a day’s work for our specialist editors.

For when it comes to creating ‘snackable’ content for the likes of Joost and YouTube, or versioning in line with regulatory guidelines, our team have both the creative flair and editorial wisdom to ensure that whatever the platform, your content is not only technically the best it can be, but is also engaging, compliant and ultimately commercially viable.

Lucy Amortegui
Head of Business Development,
Digital Media
lucy.amortegui@redbeemedia.com

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