The things we can do with content
Create & promote it
Make it accessible
Enhance it
Store & manage it
Deliver it
Help People Find it
Translate it
Show me the big picture
360° Creativity
Here at Red Bee Media, we have a certain attitude to promotion. Every time we are given a communication challenge we look at the best possible mix of tools to help us get our message across.
The fantastic thing is that we have both the creative ideas as well as the technological expertise in TV, mobile and the internet to really make this work – and that encourages the consumer to join in the marketing campaign by sharing it with their friends.
Case study: Nike - London Football Coaches Association (LFCA)
A stunning team performance.
The LFCA is a long established organisation that was set up to help support and assist in the development of football coaches in London. Thanks to a partnership deal with Nike they were able to revamp their website and offer members an improved online resource.
Case study: Channel identity and repositioning - BBC Three
Say hello to a whole new BBC Three World!
Sadly the time had come for the BBC Three blobs to bite the bullet and make way for something newer, brighter and more engaging. After a competitive pitch we worked collaboratively with the BBC to strategically set out the new positioning of the channel, its brand personality and tone of voice.
Case study: The evolution of a channel - Subtv
Welcome to Subville!
Subtv is an offspring of MTV3, the largest commercial tv-channel in Finland.
It was initially conceived as a slightly underground and alternative channel, hence the name Subtv.
Case study: Website redesign and rebrand - TouchLocal
Can anyone recommend a good plumber?
TouchLocal can. They offer a unique service combining an online directory with a community, allowing people to search for local businesses throughout the UK based on the reviews, ratings and recommendations of fellow users.
Case study: Life on Mars
Our Life on Mars campaign exploited viewers' nostalgia for a bygone era and encouraged them to 'collaborate' in the programme's marketing effort. Breaking the mould of TV promotions and creating the BBC's most successful viral campaign to date was only possible due to our unique combination of creative and technical skills.
Case study: UKTV Britain's Best
Our interactive campaign for UKTV History was devised to encourage public participation in a vote to decide Britain's best historical site. With a multi-media approach combining online, WAP, SMS, TV and point of sale, we successfully extended the brand reach well beyond the regular TV universe.
Case study: Jackanory
A story of an old programme finding a new audience, of a promotional campaign that crossed media boundaries and of traditional storytelling finding an exciting new outlet - through a clever combination of creativity and technical expertise.
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