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Programme Identity
With our BBC pedigree, there are still few things we like better than designing great programme titles. These days of course, it’s not just about a hero opening sequence. The most successful programmes are brands in their own right and need to be treated as such.
That can mean creating either a distinctive stand–alone identity, or one that sits within a channel or genre. And in the case of a news or sport brand, it may also mean designing a complex package of elements to deliver text–rich information, like football results, news tickers, trade figures etc. But whatever the design, the identity needs to accurately reflect the personality of the programme as well as (increasingly these days) be capable of working in any media.
Case study: BBC Olympics 2004 Title Sequence
Titles for the Greatest Show on Earth
With the Olympics returning home to Athens, we devised a ‘heroic’ sequence following a torch bearer as he runs through the dramatic landscape of ancient Greece. En route he encounters epic visions of athletes in the form of the natural elements. The sequence won a BAFTA nomination for best titles.
Case study: BBC Sport
For BBC Sport’s new brand identity we developed an integrated selection of elements including a hallmark, a family of colours and a robust grid system. Directed by an attitude of “bold, focused, simple”, the graphics possessed a powerful clarity that very quickly became synonymous with the brand.
Case study: BBC Ragazzi
Two story–based title sequences for BBC Worldwide’s Ragazzi and Playtime branded blocks, created with the craft quality of traditional animation – but using contemporary production techniques.
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