The Content Discovery Revolution
Click Here to Download the White Paper [PDF]
Content discovery used to be simple, and TV purists will correctly tell you that broadcast channels were the first ‘recommendation engines’.
As TV systems have become larger and more complex, the need to help consumers wade through the confusion has grown and the consumer is drowning in choice. TV systems that can now include thousands of VOD assets, hundreds of recorded shows on top of hundreds of broadcast channels have to work hard to help the consumer make choices.
This white paper outlines recent work that Decipher has undertaken in conjunction with Red Bee Media looking at emerging content discovery capabilities. It reflects our reading of industry sentiment to the arrival of Content Discovery and offers some initial insight for market players looking to make informed decisions about investment in these systems. Topics covered include:
- Why Content Discovery
- The Role of Discovery
- The Market for Content Discovery
- The Creative Challenge