Dual Screen White Paper Series – Paper 1: Setting the Scene
Click Here to Download the Whitepaper[PDF]
The ‘second screen’ continues to be a key point of development and demand across the TV value chain. In a new series of whitepapers drawing from primary qualitative and quantitative research, Red Bee Media and Decipher explore the definitions and dynamics of the second screen landscape, assess audience demand for synchronized, companion experiences, and reveal the opportunities and challenges afforded by the second screen for content creators, broadcasters, platforms and advertisers.
In this first paper ‘Setting the Scene’, we discuss the shape of the second screen landscape, provide definitions and introduce the key client demand and industry perceptions explored in papers two and three.
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