Improving the Relevance of TV & VOD Search Engines
Click Here to Download the White Paper [PDF]
Content discovery is changing fast. Gone are the days when viewers' sole means of searching for their favourite show was to channel hop or scroll down through a crude EPG.
With the growth of larger and more sophisticated TV systems, viewers are quite simply overwhelmed with choice. Confronted by huge libraries of VOD content, a multitude of broadcast channels and hundreds of recorded shows, viewers need content discovery that's fast and effective. In meeting this demand, content owners and broadcasters have the opportunity to better understand and engage with them.
This white paper explores the challenges of universal search in detail, explains how a commercial TV and VOD search service can be launched and monetised, and outlines its likely benefits.
Topics covered include:
- The Challenges of Searching for TV & VOD Content
- Search Algorithms
- Improving Search Relevance in the TV & VOD Environment
- Optimising Search Algorithms