Insights

Insights

With technology re-shaping the communications landscape like never before, today’s media businesses face an increasing range of challenges.

In such a volatile climate, trusted thinking and expert foresight can be gold dust. So Red Bee Media has created Insights; a one-stop information and opinion resource to give you a constantly fresh and informed perspective on the critical issues that affect your business.

Follow the links below to find the latest articles and publications.

Tomorrow Calling image

Red Bee Media commissioned a 3-part research series that explores the changes impacting the UK media market through to 2020. Learn more about Tomorrow Calling

Marketing Week Roundtable

Google, Facebook, Bacardi, ASOS, Red Bee and Land Rover discuss why all brands should act like media owners. Watch the Video

Bacardi True Originals

How can brands start behaving like media brands? Red Bee Media shares 8 best practices from the media business Read the White Paper

Tomorrow Calling: The Evolution of Networks, Platforms and Devices

In this video, Google, FreMantle, Cisco, Red Bee Media, Balderdon Capital, & Virgin Media discuss the future of technology: Read the report

The TV Audiences of Tomorrow

In this video, bSkyb, MediaCom, UKTV, Red Bee Media, & Thinkbox discuss future TV audiences: Read the report

Red Bee Industry Insights Blog

Red Bee's blog explores the latest media industry trends - from TV marketing and media branding, to the newest technology innovations Read the blog

TV screenshot

This white paper covers each the challenges of universal search in detail, explains how a commercial search service can be launched. Read the White Paper

Recommendations map

This white paper reviews the technologies and algorithms used to power recommendations. Read the White Paper

connected TV

This white paper outlines recent work that Decipher has undertaken in conjunction with Red Bee Media looking at emerging Content Discovery capabilities. Read the White Paper

Future of Revenue & Business Models

Sony, Virgin, Google, Red Bee Media and FreemantleMedia discuss how media industry players can secure revenue streams in a changing media landscape. Read the report

Tomorrow Calling Report

This report highlights the fascinating results of Tomorrow Calling and demonstrates that media markets across the world are undergoing a huge revolution. Read the report

Walking Dead Facebook app still

In this first paper ‘Setting the Scene’, we discuss the shape of the second screen landscape.Read the White Paper

Second Screen Image

In this second paper in the ‘Second Screen Series’, Red Bee Media and Decipher reveal the demand that exists amongst consumers for more detailed and synchronized companion application experiences.

Second Screen Image

In this third paper in the ‘Second Screen Series’, Red Bee Media demonstrate how a recent, but rapid, take-up of connected companion technology has begun to change the nature of TV viewing:

Waitrose TV Homepage

Find out what every broadcaster knows, and what every brand should be considering before they create content.

Lady Subtitling

Expectations of quality are correspondingly high as are the levels of frustration around subtitling. So what’s going on? And what’s being done to improve the situation?

Tape Measure Image

Red Bee have written a white paper putting forward a framework for planning and evaluating content for brands. To see how we think it should be done download the white paper.

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