Following the success of Red Bee Media’s rebrand of La7 in March 2011, Telecom Italia commissioned us to create another set of idents for their flagship entertainment channel.

The new idents build on the idea of La7, the venue – a place where the spirited, the unexpected and the classically eccentric come together. As before, the focus is all about enjoyment, with fun and lively scenarios including Magic, Family on the Beach and Splash. Five idents will air from July 2011 with a further two going live in September 2011.

“It’s really been a fantastic experience to work with you all. I'm really proud to have been involved in the project with such fantastic people and even greater professionals. It’s all going to look great and I can’t wait to get them to air.” Allison Foster, Art Director, La7