The creative concept developed for the identity aims to align the British science fiction television programme with blockbuster sci-fi film emblems, such as Superman, Star Trek and Batman, which have achieved universal public recognition. Part of the identity, the insignia, features the Doctor’s initials, ‘DW’, simply moulded into the shape of the iconic TARDIS, where all The Doctor’s journeys begin. Sharing properties with the 1950s police box, the insignia design uses the same base colour and explores light and dimension to depict the adventure and mystery that is synonymous with the alien time-travelling Doctor.

This is part of a wider BBC One campaign to promote the launch of the new Doctor Who series, which will roll out over the coming months on air, online and on radio.

About the identity, a BBC spokesperson said: “Doctor Who is a series which has constantly evolved and regenerated for over four decades. In celebration of the new Doctor, Matt Smith, we felt that the time was right for an exciting new brand identity for the show.”