David Attenborough’s Natural Curiosities

22/01/13

Eden is the dedicated home of the best natural history and scientific programming in the UK. They are fascinated by the world around them - whether that be the physical world, the scientific world or the natural world.

They make viewers realise they live in a truly wondrous place by putting the spotlight firmly on the amazing wonders of our world. Simply put, Eden is a place that never stops wondering at our world.

As a joint passion project for Sir David Attenborough and the Executive Producer, Stephen Dunleavy, David Attenborough’s Natural Curiosities is essentially a show that they have always wanted to make – and with the help of Eden, they have been able to fulfil this dream. The series focuses on the creatures whose biology intrigues Sir David the most, including chameleons, giraffes, and the platypus. Taking the viewer on an intimate journey through the oddities he’s observed in the natural world, this is a side of Attenborough you won’t see anywhere else on TV. Red Bee Media was tasked with bringing this to life in a warm and cherished manner, whilst at the same time communicating that this deeply personal adventure was to take place for the first time exclusively on Eden.

In a fully integrated, multiplatform campaign, we delve into Sir David’s recollections of his lifelong passions and fascinations. On TV his notebook comes to life, and the aesthetic of this was then carried across print and digital. Red Bee Media created a range of deliverables, including a 40” and 20” cutdown, a BEOP, two idents, a press ad and digital banners. The films, narrated by Sir David himself, take us on an animated journey of what the series is to entail. Both beautiful and detailed, the trail is closely linked with the hand-illustrated press and digital, and delivers on the objective that this new and exciting show is clearly owned by Eden, the home of the best in nature and science.

Adrian Wills, General Manager, Eden (UKTV) said: “Red Bee has done a great job of capturing the essence of Attenborough’s Natural Curiosities in all their creative work. They nailed the brief in terms of putting the talent front and centre, while also providing a true sense of the show’s content and tone. Their work is always eye-catching, but this particular campaign has been outstanding – particularly in the way its distinctive visual style grabs your attention.”

Credits:

Client: Eden, UKTV
Agency: Red Bee Media
Creative Director: Joe Lee
Creative: Cassie Toone
Producer: Sarah Caddy
Production Co.: Strange Beast