Red Bee Crafts BBC Two Christmas Idents
For BBC Two’s Christmas campaign, Red Bee Media created an ident that builds an immersive world.
Each ident centres on a specific Christmas activity, inspired by genres of BBC Two content. These scenarios are full of curious, whimsical and occasionally irreverent events. As the camera pulls out, it’s revealed that this world – the houses, hills, trees and streets –form a “Two” shaped land. Using a combination of a specially shot model town and animation, the BBC Two world comes together in a spectacular set of idents that reinforce Two’s identity at Christmas.