Red Bee Media and FX UK win prestigious award at IBC2012
Last night Red Bee Media and FX UK were honoured with a prestigious IBC Innovation Award for Content Creation for their ground-breaking companion app to support the critically acclaimed TV series, The Walking Dead.
The second screen experience provided fans of The Walking Dead with a new, social and immersive way to engage with the show. The app also utilised cutting-edge digital audio watermarking technology, powered by Civolution, which allowed audiences to accurately sync the second screen experience to the TV show, both live and on demand – the first time that this technology was deployed commercially as part of a TV companion app in the UK.
Cecilia Beacon, Director of Broadcasting and Marketing, Fox International Channels UK commented on the win: “We are thrilled to have won an IBC Innovation Award for Content Creation. As one of the most prestigious and highly respected awards in our industry, this win is testament to our bold, innovative approach which we developed together with the great team over at Red Bee Media. Having shown the potential that the second screen has for engaging our target audience and extending and enhancing their television experience, we are looking forward to building on this success across our wider content portfolio. We’d like to thank Red Bee Media and of course, IBC, for this helping us to achieve this great honour.”
Red Bee Media was also honoured for its contribution to other IBC Innovation Award winning projects including Technical Partner to winner of the IBC Innovation Award for Content Delivery (Channel 4) and Technical Partner to the winner of the Judges’ Prize (FIMS, the Framework for Interoperable Media Services).
The IBC Innovation Awards are unique in looking beyond technological innovations to the way they are implemented. The awards go to the broadcaster or media enterprise which has taken the best of new technology to solve a real creative or operational challenge.
IBC is the premier annual event for professionals engaged in the creation, management and delivery of entertainment and news content worldwide. Attracting 50,000+ attendees from more than 160 countries, IBC combines a highly respected and peer-reviewed conference with an exhibition that exhibits more than 1,300 leading suppliers of state of the art electronic media technology and provides unrivalled networking opportunities.