Red Bee Media at BrandMax, 4th October 2012, London
Learn how to grip your audience like a broadcaster at BrandMAX
Everybody in marketing is talking about content. Content allows brands to be ‘always on’, be that through social media, apps or their own ever-richer websites. It allows you to attract and engage an audience in ways that interruptive communication just can’t.
But not that many people are doing it. And even fewer are doing it well. Why? Well, we think it’s because content is a completely different game, and as yet, marketers are unsure of the tactics.
At this year's BrandMAX, Red Bee Media's Kath Hipwell and Michael Reeves will share lessons from our work with the masters of content, broadcasters, and show how these can be applied to help brands create gripping content of their own.
BrandMAX brings together the crème de la crème of marketing for a collective re-think. Hear from marketers themselves about the routes they’ve taken through this increasingly complex marketing universe, how they’ve addressed some of the biggest challenges faced today and how they are driving top marketing ROI.
This is the event that key players who are driving brand optimisation need to attend. Come and hear from industry leading representatives discussing the transformation of the opportunities that brand citizens can exploit.