The BBC, one of the Race Online 2012 partners, is launching the next phase of its campaign to get more people online, part of the BBC’s ongoing commitment to Media Literacy.

The campaign launch coincides with the clocks going back this week and is called Give An Hour. It aims to encourage people who are already online to give just an hour of their time to help a friend, family member or neighbour enrich their lives by opening up the world of the internet to them.

Our creative solution centres around an adaptation of a well-known tune - rearranged with new lyrics and arrangement, and showcases an eager son singing to the world about how he’s helped his mum to get online and that “her life is so much better now that she’s an internetter”.