Bacardi, the third largest global spirits brand, invited Red Bee Media to expand their True Originals concept into the ultimate online destination for bartenders.

For launch, Red Bee Media produced over 50 pieces of video content to engage bartenders and inspire a whole new generation of bar professionals.

24 of these films were bespoke mixologist spots, shot on location in London and Edinburgh. These short films reflect the fast emerging trends of the industry and remain the most talked about pieces on the site.

Another 24 films followed the prestigious Bacardi Legacy Cocktail Competition journey from the London final to the first Global winner in Barcelona.

Overall, Red Bee Media created 110 minutes of engaging and polished content across 50 films. All of them drive interaction and discussion in an influential online community – thus building loyalty and advocacy and enhancing Barcadi’s established position as a trusted destination for the key bartender audience.