Red Bee Media will enrich the Samsung Smart TV experience with optimised content across 13 territories

Red Bee Media, one of the world’s leading media management companies providing multi-platform technology and creative solutions to broadcasters, content rights holders, platform operators and brand owners, today announced a multi-year deal with Samsung Electronics Co., Ltd., a global leader in digital media and digital convergence technologies, to provide rich metadata services for Samsung’s new range of Smart TVs across 13 European countries.

The deal, which was secured following a competitive pitch process, will see Red Bee Media provide rich EPG content, including localised programme descriptions and images, to power content discovery for over 2,500 channels in 23 languages across 13 European countries including the UK, France, Germany, the Netherlands and the Nordic region. Red Bee Media’s metadata service will make TV content easily searchable on Samsung Smart TVs, and will allow users to discover content through customised recommendations and voice navigation.

Patrick Tillieux, Chief Executive Officer, Red Bee Media, commented: “We believe that effective and personalised content discovery is critical to the future TV viewing experience and we’re very proud to be appointed by Samsung as the provider of rich metadata that will help to power the discovery solutions available on their new range of Smart TVs. We’re delighted to work with Samsung to deliver accurate, localised programme information that will really enrich and enhance the consumer experience across several major European markets and we look forward to developing our partnership further over the coming year.”

Red Bee Media is the largest metadata provider in Europe and works with a number of internationally renowned organisations. Rich metadata is a core component of Red Bee Media’s RedDiscover offering, a full service content discovery proposition which spans rich metadata sourcing, creation and EPG distribution, user interface design, personalised search and recommendation tools and second screen apps.

More information about Red Bee Media’s rich metadata and RedDiscover services can be found here..

Our view on 'Metadata Matters' can be found here.