Red Bee Media Launches Facebook app for FOX’s ‘The Walking Dead’ Season Two
After the hugely successful Season One of ‘The Walking Dead’, FOX challenged Red Bee Media to help broaden the audience and drive ratings even higher for Season Two.
After the hugely successful Season One of The Walking Dead, FOX has challenged Red Bee Media to help broaden the audience and drive the ratings even higher for Season Two.
We created a personalised Facebook app targeting the millions of Facebook fans worldwide, along with their friends and family. The app centres on a POV film that immerses the viewer into the show’s premise – what it’s like to be ‘Left Behind’ by the Walking Dead. The innovative use of Facebook Connect and users’ own webcams seamlessly create a personalised survivor experience.
The app went live in early October and is running across the individual Facebook pages of over 20 global markets.