Red Bee Media unveils Tomorrow Calling report at IBC 2012
Download your free copy of the report.
In August 2011, Red Bee Media embarked on a year-long, industry-wide programme of discovery called Tomorrow Calling, which aimed to build a picture of the media world, its technological possibilities and market dynamics in 2020.
As a result, we have published a report which was distributed at this year’s IBC in Amsterdam, 7-11 September.
The results are fascinating and demonstrate that media markets across the world are undergoing a huge revolution.
Lightning fast changes in technologies combined with the increasingly ultra-high expectations of viewers mean that the media industry will change radically by 2020.
Existing broadcasters, rights holders, platforms and technology providers with legacy infrastructure and slow innovation cycles are in danger of being overtaken by nimble, dynamic new entrants.
The document outlines the high level findings from the Tomorrow Calling programme and pulls out the implications for both existing and new players as the worlds of broadcasting and broadband collide.
Click here to download your free copy of the report