UKTV and Red Bee Media win big at Broadcast's Digital Channel Awards
Dave won Launch of the Year and Best Channel Marketing following its repositioning as “the home of witty banter".
The channel was rebranded by Red Bee Media from UKTV G2 to comedy and factual entertainment channel Dave in October 2007. The Red Bee Media team played a key role in the development and execution of Dave’s distinctive name, brand identity, on-screen presentation and launch which was supported by PR, advertising, building wrap of UKTV’s offices and even a marching band.
One of the judges for last night’s awards said, "a lesson in innovative, original and fresh channel branding. We are all humbled."
Broadcast’s Editor, Lisa Campbell added, "The relaunch of UKTV G2 as Dave must count as one of the coups of the past year – an example of strong shows being repackaged and repositioned and finding a whole new batch of viewers."
This year’s Broadcast Digital Channel Awards celebrated the best in digital TV, from the biggest players to niche operators.