UKTV and Red Bee Media's 'Dave' wins Marketing Society Award
‘Dave’ has won the important Brand Revitalisation category in the prestigious Marketing Society Awards for Excellence.
Last night’s awards recognised the impressive impact that Red Bee Media’s rebranding and repositioning of the channel to “Dave - the home of witty banter”has had on the channel’s awareness, share and advertising revenues. As the only change undertaken, this success can be attributed solely to the new marketing.
The channel was rebranded by Red Bee Media from UKTV G2 to comedy and factual entertainment channel ‘Dave’ in October 2007. The Red Bee Media team played a key role in the development and execution of Dave’s distinctive name, brand identity, on-screen presentation and launch which was supported by PR, advertising, building wrap of UKTV’s offices and quirky experiential stunts including a marching band.
Andy Bryant, Red Bee Media Director, Creative said: “This is a really significant win for us in one of the major categories of the Marketing Society Awards. We are delighted that our expertise in developing media brands and the success it brings to our clients’ businesses has been recognised by the pre-eminent panel.
“Dave’s awards success rounds off a phenomenal month for Red Bee Media, which has seen us top Design Week’s Top 100 Consultancy survey, win the Olympics work for China’s state television network CCTV, as well as business in Portugal and Greece.”
The Marketing Society Awards for Excellence lead the way in enhancing industry understanding of what marketing excellence is, and of why it is essential to the success of any business. They took place last night at the London Hilton, Park Lane and were judged by a pre-eminent panel of industry judges.