Enhancing sports content since 2004
PIERO uses image recognition and state-of-the-art graphic overlays to augment sports content with visually engaging and informative effects. We built PIERO on a proprietary line and texture tracking algorithm, co-developed by BBC Research in 2004 – making it the first graphics software of its type. Years later, working closely with our customers, we have made PIERO an indispensable tool for sports analysis.
Simple and efficient
More than 50 global broadcasters already use Ericsson’s PIERO for their sports graphics and analysis, praising it consistently for its fast and straightforward operation. PIERO’s open architecture, simple installation, and efficient workflows mean that it’s cost effective and easy to integrate with your existing operations.
As well as enlivening existing sports content, PIERO opens up brand new possibilities for developing (and selling) premium content. Whether you’re focused on live productions, highlights shows, or anything in between, your pundits can leverage PIERO to build richer stories, with an unprecedented effect on viewer acquisition and retention.
Piero Sports Graphics: Facts and Figures:
- Used by over 50 broadcast customers around the world
- Deployed for critical, high value events, including the Olympics and Soccer World Cup
- Used by over 15 sports clubs for detailed performance analysis