While much of the discovery experience is focussed on finding content for the ‘main screen’, Companion Applications offer a discovery experience around related content on a ‘second screen’, while the consumer enjoys the main screen event.
Ranging from interactive games and context sensitive links to social interaction and targeted ads, Companion Applications realise a new dimension in discovery – to enrich audience engagement around content consumption, and to position advertising and commercial options as the consumer enjoys the moment.
RedDiscover™ from Red Bee Media comprises a portfolio of discovery solutions built around the needs of platforms and content owners. Tailored to the dynamics of TV and movie content, RedDiscover™ offers Rich Metadata, Search and Recommendations, EPG Design and Development, and Companion Applications that build audience rapport, broaden content consumption, and foster longer lasting relationships around the provider brand.
- End-to-end design and build of immersive and engaging Companion Applications.
- Designed by a leading creative services team with more than 10 years experience in developing audience experiences that re-enforce and leverage the content provider’s brand.
- An in-house team of developers skilled in software design across multi-screen environments, including tablet, connected TV, smart phone, web and console.
- Multiple options for synchronisation to live and VoD content.
- Bespoke capabilities for fusing ‘editorial push’ of content to Companion Applications linked to live play out.