On-Brand TV™

As the internet’s power to deliver video grows, the web becomes more televisual and TV more interactive. This creates huge opportunities for non-media brands, particularly e-commerce brands. Here, smart use of video content can dramatically increase sales and provide a rich source of consumer information and entertainment. Put simply, now is the time for non-media brands to start thinking about how to behave like a media brand.

With our unique mix of skills across marketing, broadcasting and technology, we’re the ideal guide for brands wishing to exploit this new space. World leaders in TV brand strategy, content creation and on-screen design, we can deliver TV content that enhances your brand, drives awareness, deepens consumer engagement and directly generates sales. Experts in televisual technology, we can ensure that content drives revenue on any platform you choose – from mobile to online to connected TV.

Learn more

Find out more about what Red Bee Media's On-Brand TV has to offer:

Why Brands Should Act Like Media Owners

Marketing Week Roundtable

Google, Facebook, Bacardi, ASOS, Red Bee and Land Rover discuss why all brands should act like media owners. Click here to watch the Video

What Brands Can Learn from Broadcasters

on-brand TV

Why do brands need to start behaving like a media brand? At Brand Republic's Marketing Strategies for Online Retail Conference, Red Bee Media shared eight lessons from the world of broadcasting.

Thoughts & Links

Red Bee Media
@redbeemedia Red Bee Media
Retailers as publishers, from Harvard Biz Review: Who's Your Brand's Editor-in-Chief? http://ow.ly/7F3E8 #OnbrandTV
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@redbeemedia Red Bee Media
#Mobile & #tablet to overtake PCs in a year. #MobileVideo is on the rise... http://ow.ly/66yDU #onbrandtv
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@redbeemedia Red Bee Media
8 lessons online marketers can learn from media brands. Download our whitepaper: http://ow.ly/65kcE #brandedcontent #brandedentertainment
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@redbeemedia Red Bee Media
63% of senior US marketers expect to use branded entertainment in 2012. http://t.co/QZ6UjNC Content is the future. #onbrandtv
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@redbeemedia Red Bee Media
#onbrandtv 8 reasons why video is essential in e-commerce http://goo.gl/CSXSM
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@redbeemedia Red Bee Media
#onbrandtv Using video content supercharges your social media marketing. 5 tips on how: http://goo.gl/49rg6
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@redbeemedia Red Bee Media
#onbrandtv for SEO. You're 53 times more likely to be on the first search page if your site has video. More: http://tinyurl.com/3fhzasj
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@redbeemedia Red Bee Media
#onbrandtv Nielsen now measuring online video habits. 26.9 million viewed online video in April. http://goo.gl/zNr1b
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@redbeemedia Red Bee Media
#onbrandTV 'Fresh perspectives'. New online video content from Lexus.Captures brand values and looks like proper telly http://goo.gl/D54K5
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@redbeemedia Red Bee Media
#onbrandtv Originally '101 Online Video Stats to Make Your Eyes Glaze Over'. But perhaps '...Light Up with £££s'. http://goo.gl/sS331
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@redbeemedia Red Bee Media
#onbrandtv. Great blog on content marketing: people don't want marketing they want stories and useful info http://goo.gl/4nOA0 We agree.
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@redbeemedia Red Bee Media
Online video is booming. Comscore says 83% of the USA's 174 million web-users viewed online video in March. #onbrandtv http://goo.gl/m8FZD
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@redbeemedia Red Bee Media
Plenty of reasons why online video should be part of any brand's marketing strategy #onbrandtv http://goo.gl/nloxr
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@redbeemedia Red Bee Media
Lucozade 'Yes'. Great example of #onbrandtv on their YouTube channel. Short, shareable, gripping, relevant. branded. http://goo.gl/Yc6CZ
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@redbeemedia Red Bee Media
RT @Qbrick_AB: Online video is booming: Is marketing underusing online video advertising? #onbrandtv http://bit.ly/hLryXB
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@redbeemedia Red Bee Media
StrategyAnalytics on tablets as companion TV devices. We say 'dual screen, not duelling screens'. http://goo.gl/OWZha #onbrandtv
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@redbeemedia Red Bee Media
Toshiba joins the connected-TV club. http://goo.gl/rrfL2 Web-telly in the living room is definitely on its way. #onbrandtv
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@redbeemedia Red Bee Media
Bill Patrizio joins other industry visionaries to explore how television will evolve over the next 10 years - http://goo.gl/7uy3G
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@redbeemedia Red Bee Media
Bill Patrizio joins other industry visionaries to explore how television will evolve over the next 10 years - http://goo.gl/7uy3G
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@futureTVtrap Trapit: Future TV
YouTube To Crack Open $100Million Budget For Original Programming http://bit.ly/g6R3lJ #iptv #onbrandtv
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@redbeemedia Red Bee Media
Wise words from @timaldiss on creatiing valuable content. He echoes much of what we say in our white paper. http://goo.gl/kyBMf #onbrandtv
Tim Aldiss
@timaldiss Tim Aldiss
6 Tips for Branded Content http://on.mash.to/hBq9kJ via @mashbusiness @mashable @jeremyhead & @icrossing_uk #onbrandtv
J M Fitzpatrick
@johnmarkfitz J M Fitzpatrick
BMW raise the bar again - possibly the ultimate in branded content! http://fb.me/tZVHFKfP #onbrandtv
Malcolm Mullins
@Legit_OnlineJob Malcolm Mullins
Online video advertising to see significant investment during next year - http://bit.ly/dVimAf
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@redbeemedia Red Bee Media
Alex Huzzey is at Brand Republic's conference for online retailers talking about "What online retailers can learn from media brand"
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@redbeemedia Red Bee Media
News: @redbeemedia are talking today at Brand Republic’s conference for online retailers - http://www.brandrepublic.com/events/article/7975/
YouView logo
YouView, a new subscription-free internet-connected TV service for the UK, today confirmed that hundreds of organisations involved in content provision have registered their interest in engaging with YouView as the platform develops.
Multi-platform identity
What the return of Don Draper can teach us about successful media brands
multi-platform promotions
Harvard Business Review has just offered up some fascinating research conducted by Google. Its conclusions are critical for advertisers and broadcasters alike.
Watch Bill Patrizio and other industry visionaries discuss the Future of TV
Video saves the eCommerce stars
Using video marketing to increase online sales
Luxury brands not using online video effectively
Internet TV services compared
What is Google TV?
Online video usage up 45%
YouView will change the way you watch TV forever

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