Sport TV Portugal
Sport TV is the first choice in the Portuguese sports pay TV market, bringing viewers the best in major global sporting events. Its network of channels includes Sport TV1, 2, 3 and Sport TV1 HD as well as a comprehensive website.
Developing a brand essence “the stage of sport” we aimed to give the network a clear and consistent place in the market. Our design theme conveyed this idea through a central yellow ring device and a graphic style arena while the main ident evoked the adrenalin-rush of top competition. In other on-screen elements we used abstract sections of the ring and a yellow and black colour palette to strengthen the overall brand presence.
We worked closely with the Sport TV team in Portugal to ensure a smooth transition to the updated identity. The client loves the brand’s new look, and it’s played a big part in helping the network develop its HD offer.