100% Subtitling

Back in 1999 the BBC made a public commitment to subtitle all of its programmes by 2008. As provider of choice for all the corporation’s access services, Red Bee Media would play a big role in making this promise a reality.

The Challenge

Help our BBC client honour its public commitment to subtitle all of its programming by 2008. With programming ranging from Cranford to Dr Who, from Match of the Day to Question Time and from a 30 second local news bulletin to a 24/7 rolling news channel, this was some challenge.

The Solution

Over the decade-long project we worked with the client to build a targeted and logical plan. En-route we pioneered the use of speech recognition technology enabling widespread rollout of live subtitles. Targets were set for each genre and each area of the schedule across all the BBC’s main channels.

The Result

In May 2008, we finally hit our target. With 100% of programmes subtitled at over 50,000 hours a year the BBC is now way ahead of its UK broadcast rivals. This delivers significant value to the BBC’s licence payers.