Bang Goes the Theory
- Client: BBC
- Type:
- Service: Multi-Platform Promotions
A brand new science show for BBC One and a great opportunity to exercise our promotion and naming skills. Oh – and dazzle the nation with science.
The Challenge
To name and promote a new mainstream science show that would inspire curiosity in science and shake up the perception of the BBC’s science output.
The Solution
Our “Bang Goes the Theory” campaign challenged the audience to think about how science affected their lives. Across multiple media, intriguing questions like “Can you pinch yourself without it hurting?” encouraged hands-on science at home and interaction with the programme.
The Result
Series ratings peaked at 15.4 million. There were 50,000 hits of the web films, 13,000 people voted on the big-bang launch event and 65,000 people visited one of the countrywide roadshows 80% of them with children. The campaign won several international awards.
