BBC End to End Football

We created a TV spot with a human touch to demonstrate the value that BBC Sport offers to football fans – anytime, anywhere.

THE CHALLENGE:

The goal was to capture the imagination of people looking forward to the new football season. The TV spot needed to show that the BBC Sport football offering is truly multi-platform, and delivers value beyond live football - whenever and wherever the audience wants it.

THE SOLUTION:

By dramatising how people’s lives could be affected by the abundance of football content available, we were able to circumnavigate a potentially dry list of platforms, and created a TV spot with a human touch.

Set to Dean Martin’s Every Minute Every Hour, we show a series of real life day-to-day scenarios - none of which turn out quite as expected due to the tempting nature of the BBC’s football coverage.

THE RESULT:

The trail launched the week of August 4th. Additionally, the trailer was featured in The Drum