BBC One Channel Identity

A re-brand of BBC One can be quite scary. But it can also be rewarding, as our memorable and award-winning campaign demonstrated.

The Challenge

The creation of a new multiplaform identity for BBC One. By no means a simple task with millions of licence payers to please, but the British press always takes a keen interest. It's one of the few times the identity business becomes front-page news.


The Solution

The circle was chosen as the central visual theme as a symbol of togetherness, depicting the idea that magical things happen when people come together. Eight idents were created, rich and complex to reward repeated viewing, using the colour red from the existing identity and a new logo and softer typeface were adopted.


The Result

  • The work was a hit with viewers and won several awards
  • Gold for Best Channel Branding at Promax BDA Europe
  • Gold for Best Ident at Promax BDA Europe
  • Best Single Design Piece at the EBU Awards
  • Plus awards for idents at Promax BDA in the US, Creative Circle and the British Advertising Craft Awards