BBC Two Christmas Channel Identity
We crafted a new on-screen identity for BBC Two, giving the channel a distinctive look and feel throughout the Christmas period.
THE CHALLENGEWe set out to create a seasonal brand identity that would build an immersive Christmas world, signifying everything that is wonderful about BBC Two: creativity, imagination, wit, substance and pleasure. The idents aimed to celebrate the more magical, inspired and unexpected side of Christmas.
THE SOLUTIONWe created the Two World, or The Inspiring Land of Two. This is a place where BBC Two’s bold creativity comes to life in magical ways, inspired by genres of BBC Two content.