Our brief was to reflect the channel’s desire to play a major role in creating a new society; to be an optimistic and inspiring meeting place where new ideas could be accepted, debated and discussed.
From our strategic proposition, ‘Where Possibilities Flourish’, came our core visual idea of a chain reaction, with one optimistic thought sparking another and then another. We placed the logo at the centre of all the key design elements with cut-outs and a striking use of blue a constant graphic theme.
“Red Bee understood our challenges, and was receptive on delivery and feedback, many times delivering before deadline - understanding that one day means a milestone. The high quality of this delivery and strategic thinking, in this little time, left us with awe - and allowed us a successful launch.”
- Rawia Al Shater, Marketing Director, CBC.